Description
Title: Online Marketing Fundamentals
Publisher: Mujo Learning Systems
Grades: 9-12
Subject: CTE
Includes Customizable Slides, Chapter Quizzes, Exams, Lesson Plans, Projects, Bell Ringers, Case Studies and other supplemental material.
Title: Online Marketing Fundamentals
Publisher: Mujo Learning Systems
Grades: 9-12
Subject: CTE
| Book Format | Electronic – Vital Source, Soft Copy Printed |
|---|---|
| Discipline | Digital Marketing |
| Textbook Edition | For High School Teachers (Resource Cloud & Manual), For High School Teachers (Student Textbook) |
| Subject | General Digital Marketing |
Mujo’s Online Marketing Fundamentals textbook for high school students sets the baseline for students to comprehend the core elements and tools necessary to embark on developing a successful digital marketing and branding strategy. This comprehensive curriculum explores a myriad of topics, starting with research, domains, keywords, goal setting, and much more. Students will gain a solid understanding of online marketing principles and practices, guided by industry experts. By delving into key areas such as branding, audience targeting, content development, and project management, students will acquire the essential knowledge and skills to thrive in the ever-evolving world of online marketing. The textbook also covers practical applications of popular tools like SEO, PPC, and email marketing, empowering students to apply their learning effectively. With a focus on creating a brand identity and assets, this textbook ensures students are well-equipped to navigate the dynamic landscape of digital marketing and understand how online and offline marketing methods work together to achieve impactful results.
Introduce your students to the world of digital marketing with a curriculum that is practical, current, and built for the classroom. This Teacher Manual is your complete instructional companion to the Online Marketing Fundamentals student textbook, providing a professionally developed program that is ready to use from day one.
Guided by industry experts, this comprehensive curriculum gives students a solid understanding of online marketing principles and practices, covering key areas such as branding, audience targeting, content development, and project management. The Teacher Manual walks educators through every unit so students leave with real, applicable skills.
The curriculum sets the baseline for students to comprehend the core elements and tools necessary to develop a successful digital marketing and branding strategy, exploring topics including research, domains, keywords, goal setting, and much more.
The Teacher Manual provides full instructional support across every unit, including:
With this manual guiding your instruction, students will:
Mujo’s Online Marketing Fundamentals Teacher Resource Cloud gives marketing high school instructors everything they need to teach with confidence. Each package includes an electronic marketing teacher manual, chapter quizzes, learning outcomes, projects with grading rubrics, case studies, customizable PowerPoint presentations, bell ringers, minute-by-minute lesson plans, and hours of supplemental materials, all in one place. The Resource Cloud also integrates directly with your existing LMS, making it easy to fit seamlessly into your current classroom setup.
Designed with busy educators in mind, the Resource Cloud makes course delivery effortless. Instructors can simply follow the ready-to-teach digital marketing lesson plans, spending just a few minutes of prep the day before class to walk in fully prepared.
Volume-based pricing and learning outcomes matching are available for schools and districts.
Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting