Online Marketing Fundamentals Textbook & Courseware

Student Textbooks

E-Book Features

  • Most affordable option for students
  • Integrates directly with your LMS
  • Read-aloud, note-taking & highlighting tools
  • Free VitalSource Bookshelf App — offline & mobile access

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  • Bookshelf+ — AI-powered study partner built into the eBook
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Format
Price / copy
Qty
Subtotal
1 Year eBook Digital access via VitalSource or Kortext. ISBN13: 9781988940472
$59.00
3 Year eBook Digital access via VitalSource or Kortext. ISBN13: 9781988940472
$119.00
6 Year eBook Digital access via VitalSource or Kortext. ISBN13: 9781988940472
$199.00
Printed Textbook ISBN13: 9781988940489
$158.00

Student Subtotal

Teacher Resource Cloud & Teacher Manual

Includes Customizable Slides, Chapter Quizzes, Exams, Lesson Plans, Projects, Bell Ringers, Case Studies and other supplemental material.

Format
Price
Qty
Subtotal
1 Year eBook & Teacher Resource Cloud 1 free per 15 students Digital access via VitalSource or Kortext. ISBN13: 9781988940571
$398.00

Teacher Resource Subtotal

Description

Title: Online Marketing Fundamentals

Publisher: Mujo Learning Systems

Grades: 9-12

Subject: CTE

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed

Discipline

Digital Marketing

Textbook Edition

For High School Teachers (Resource Cloud & Manual), For High School Teachers (Student Textbook)

Subject

General Digital Marketing

Textbook Details

Mujo’s Online Marketing Fundamentals textbook for high school students sets the baseline for students to comprehend the core elements and tools necessary to embark on developing a successful digital marketing and branding strategy. This comprehensive curriculum explores a myriad of topics, starting with research, domains, keywords, goal setting, and much more. Students will gain a solid understanding of online marketing principles and practices, guided by industry experts. By delving into key areas such as branding, audience targeting, content development, and project management, students will acquire the essential knowledge and skills to thrive in the ever-evolving world of online marketing. The textbook also covers practical applications of popular tools like SEO, PPC, and email marketing, empowering students to apply their learning effectively. With a focus on creating a brand identity and assets, this textbook ensures students are well-equipped to navigate the dynamic landscape of digital marketing and understand how online and offline marketing methods work together to achieve impactful results.

Online Marketing Fundamentals Teacher Manual

Introduce your students to the world of digital marketing with a curriculum that is practical, current, and built for the classroom. This Teacher Manual is your complete instructional companion to the Online Marketing Fundamentals student textbook, providing a professionally developed program that is ready to use from day one.

Guided by industry experts, this comprehensive curriculum gives students a solid understanding of online marketing principles and practices, covering key areas such as branding, audience targeting, content development, and project management. The Teacher Manual walks educators through every unit so students leave with real, applicable skills.

The curriculum sets the baseline for students to comprehend the core elements and tools necessary to develop a successful digital marketing and branding strategy, exploring topics including research, domains, keywords, goal setting, and much more.

The Teacher Manual provides full instructional support across every unit, including:

  • Minute-by-minute lesson plans for every chapter so every class period is structured and purposeful
  • Assignments and activities grounded in real digital marketing tools and scenarios
  • Quizzes and exams with answer keys included, ready to distribute
  • Supplemental materials to extend learning or support students who need additional practice

With this manual guiding your instruction, students will:

  • Acquire the knowledge and skills to thrive in the ever-evolving world of online marketing
  • Cover practical applications of popular tools like SEO, PPC, and email marketing, and learn how to apply their knowledge effectively
  • Work through case studies and project templates that bring online marketing concepts to life
  • Build a brand identity and develop the assets to navigate the dynamic landscape of digital marketing

Online Marketing Teacher Resource Cloud

Mujo’s Online Marketing Fundamentals Teacher Resource Cloud gives marketing high school instructors everything they need to teach with confidence. Each package includes an electronic marketing teacher manual, chapter quizzes, learning outcomes, projects with grading rubrics, case studies, customizable PowerPoint presentations, bell ringers, minute-by-minute lesson plans, and hours of supplemental materials, all in one place. The Resource Cloud also integrates directly with your existing LMS, making it easy to fit seamlessly into your current classroom setup.

Designed with busy educators in mind, the Resource Cloud makes course delivery effortless. Instructors can simply follow the ready-to-teach digital marketing lesson plans, spending just a few minutes of prep the day before class to walk in fully prepared.

District and School Pricing Available

Volume-based pricing and learning outcomes matching are available for schools and districts.

–> Contact Your Rep

–> Apply for Discount Pricing

Table of Contents

Online Marketing Textbook Table of Contents

Ch 1 The Importance of Brand

Ch 2 Audience and Reach

Ch 3 Goals and Analytics

Ch 4 Domain Names

Ch 5 Keyword Research

Ch 6 Online Marketing

Ch 7 Email Marketing

Ch 8 Budgeting

 

Teacher Resource Cloud Content

Teacher Resource Cloud Includes:

  • Customizable Powerpoint Slides
  • Chapter Quizzes
  • Tests & Exams
  • Automated Grading
  • Bell Ringers
  • Minute by Minute Lesson Plans
  • Self-Grading Evaluation tools
  • Assignments
  • Answer Keys
  • Hands-On Projects
  • Case Studies
  • Learning Outcomes / Syllabus
  • Supplemental Content
  • LMS integration

Fulfillment Details & Licensing

Fulfillment Details:

  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s) at www.vitalsource.com. Detailed instructions on how to redeem your code can be found here.
  2. Physical Books: Our physical books usually take 1-2 weeks to arrive. If you need a rush on the order please let our team know via email at admin@mujo.com.
  3. Institutional and State Purchases: If you are making an institutional or state-approved purchase, enter your provided discount code at the checkout. The applicable discounts will be automatically applied to your order. Contact your rep if you don’t have a code.

Licensing Requirement:

  • Standard Policy: Our licensing agreement mandates that you purchase one book for each student in your class.
  • Exception for Equity and Inclusion Schools: Schools classified as ‘equity and inclusion’ with limited or no funding may qualify for a “temporary” exemption from this requirement. Although not the preferred method for optimal student learning, these schools have the option to purchase the teacher resource cloud along with the teacher manual as an alternative to individual student books.

How to Request for Equity and Inclusion Schools:

  • Placing Your Order: When ordering this teacher resource cloud and courseware “add” the corresponding teacher manual to your cart, please indicate during the checkout process under “Notes” that you are representing a school with limited or no funding.
  • Order Review and Approval Process:
    1. Eligibility Confirmation: After placing your order, we will conduct a review to verify if your school qualifies for the equity and inclusion exception.
    2. Approval and Order Processing: If your school meets the eligibility criteria, your order will be approved and processed automatically.
    3. Non-Approval and Cancellation: In cases where your request is not approved, we will notify you promptly. Following this, your invoice will be cancelled, and any charges that were made will be immediately reversed.

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