Skip to main content

Big Data Analytics And Reporting Textbook For Higher Education Students

$99.00

Description

This Big Data Analytics and Reporting student textbook is a comprehensive resource that equips students with in-depth knowledge and practical skills to work with big data. Written by industry experts with over 25 years of experience, this textbook covers a wide range of analytics tools and platforms, enabling students to interpret data, create data-driven reports, and develop actionable plans. It explores data management strategies, addresses legal and ethical considerations, and emphasizes the use of data to drive customer connections. Students will gain a comprehensive and in-depth understanding of current industry best practices, equipping them with the knowledge and skills to build and optimize dashboards that provide real data for informed decision-making by leadership.

ISBN: 9781998798001

BOOK CODE: BDAR-SM

Fulfillment Details:

  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.
  3. How to Request: To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.

Additional information

Discipline

Digital Marketing

Textbook Edition

For Post-Secondary Students

Subject

Data & Analytics

Table of Contents

Ch 1 Big Data and Analytics
Ch 2 Key Performance Indicators
Ch 3 Customers and Segmentation
Ch 4 Dashboards
Ch 5 Data Management
Ch 6 Interpreting Data
Ch 7 Reporting and Summaries

Schedule Onboarding Call


Other versions

WordPress Lightbox