Description
This Digital Marketing Fundamentals textbook provides a comprehensive introduction to the main elements and tools that digital marketers are using in the field today. It covers a wide range of topics including branding, audience targeting, goal setting, domain names, content development, email marketing, project management, and budgeting. By introducing best practices and foundational principles, this textbook equips students with the necessary knowledge and skills to succeed in the field of digital marketing and branding. It also explores various tools commonly used by digital marketers, such as SEO, PPC, and email marketing. With practical applications and the opportunity to create a brand identity and assets, students can apply their learning effectively.
In today’s business landscape, where digital marketing has become essential, this textbook provides students with a solid understanding of how online and offline marketing methods work together to achieve results.
ISBN: 9781998798490
BOOK CODE: DMF-SM
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.
- How to Request: To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.
