Description
This Pay-Per-Click Advertising student textbook is a comprehensive resource that equips students with the knowledge and practical skills to develop and manage successful PPC campaigns. Written by industry experts with over 25 years of experience, this textbook caters to both marketing students and professionals. It covers a wide range of topics, including identifying target audiences, keyword research, platform selection, and landing page development for PPC advertisements. Students will work with various tools to collect and interpret data, learning how to optimize different campaign aspects using this valuable information.
ISBN: 9781988940809
BOOK CODE: PPCA-SM
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.
- How to Request: To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.
