Description
Mujo’s Business Analytics Fundamentals provides students with a thorough and practical introduction to the world of business analytics powered by artificial intelligence. This textbook covers essential AI-driven techniques for forecasting, data management, and machine learning, helping students understand how these technologies are reshaping data analysis and business intelligence. Key topics include the application of AI in predictive analytics, optimizing data processing workflows, and ensuring privacy and anonymization in data usage.
Students will also develop critical skills in prompt engineering, AI governance policy development, and data visualization, enabling them to effectively communicate analytical insights. In addition, the course explores the process of model fine-tuning to enhance predictive accuracy and performance. By mastering these concepts and techniques, learners will gain the knowledge and hands-on experience needed to apply AI-driven business analytics in real-world settings, empowering them to make data-informed decisions in an increasingly data-centric world.
ISBN: 9781998671076
BOOK CODE: AIBAF-TM
Important Instructions:
- Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
- How to Order: When you adopt Business Analytics Fundamentals as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.









