| Book Format | Electronic – Vital Source, Soft Copy Printed |
|---|---|
| Discipline | Applied AI For Business, Business, Data & Analytics |
| Textbook Edition | For Post-Secondary Instructors, For Post-Secondary Students |
| Subject | Business & Sales, Data & Analytics |
Mujo’s Business Analytics Fundamentals textbook for university and college students introduces students to the complex world of business analytics, with a focus on the range of ways in which big data and artificial intelligence technologies can be leveraged to help businesses collect, manage, and analyze key analytics data. Students explore strategies and tactics for leveraging AI-powered tools and platforms to turn data into a wide range of actionable insights for business.
This textbook covers essential AI-driven techniques for forecasting, data management, and machine learning, helping students understand how these technologies are reshaping data analysis and business intelligence. Key topics include the application of AI in predictive analytics, optimizing data processing workflows, and ensuring privacy and anonymization in data usage. Students also develop critical skills in prompt engineering, AI governance policy development, and data visualization, enabling them to effectively communicate analytical insights.
The course also addresses how generative AI and Generative Engine Optimization are influencing how data-driven insights and business content are surfaced through AI-powered search tools, giving students the broader digital context they need to work effectively as analysts in AI-forward organizations.
Fully digital and mobile-friendly, this textbook integrates seamlessly into your LMS and supports in-person, hybrid, and online learning environments. Expert-reviewed content stays current with developments in AI and analytics practice, ensuring students graduate with skills that are immediately relevant in the workplace.
Data fluency is now a baseline expectation for graduates across every business discipline. This Business Analytics Fundamentals Teacher Manual is your complete instructional companion to Mujo’s Business Analytics Fundamentals student textbook, providing a professionally developed higher education curriculum covering the full spectrum of AI-driven analytics tools and techniques, ready to use from the first day of class.
Mujo’s Business Analytics Fundamentals curriculum introduces students to the complex world of business analytics, with a focus on the range of ways in which big data and artificial intelligence technologies can be leveraged to help businesses collect, manage, and analyze key analytics data. Through this textbook, students explore strategies and tactics for leveraging AI-powered tools and platforms to turn data into a wide range of actionable insights for business. The instructor manual gives professors and instructors everything they need to deliver that curriculum with confidence, whether or not they come from a data science or analytics background.
The Business Analytics Fundamentals Teacher Manual provides everything instructors need to run a polished, engaging course from day one, including:
With this instructor manual guiding your course delivery, students will:
When you adopt Business Analytics Fundamentals as your course textbook, you will receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. Each student in your class is required to purchase the accompanying student textbook.
Learn more about our Teacher Resource Cloud for University & College Instructors
Ch 1 Introduction to Analytics
Ch 2 AI and Big Data
Ch 3 Key Performance Indicators
Ch 4 Data Collection
Ch 5 Data Management
Ch 6 Data Analysis and Modelling
Ch 7 Reporting and Visualization
Ch 8 Workflows, Implementation, and Governance
Fulfillment Details:
Important Instructions for Instructors:
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