Digital Marketing Fundamentals Teacher Manual For Higher Education

Description

This comprehensive teacher manual supports the Digital Marketing Fundamentals textbook for higher education. Designed for instructors teaching digital marketing courses, it provides guided lesson plans, assignment suggestions, and answer keys that align with textbook content.

ISBN: 9781998798476

BOOK CODE: DMF-TM

Important Instructions:

  1. Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
  2. How to Order: When you adopt Digital Marketing Fundamentals as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.

Fulfillment Details:

  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.

Additional information

Discipline

Digital Marketing

Textbook Edition

For Post-Secondary Instructors

Subject

General Digital Marketing

Table of Contents

Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting
Learning Outcomes are available upon request

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