Writing Digital Media Content Textbook & Courseware for Higher Education

The curriculum helps anyone, whether they are new to writing or have a background in print journalism, write effectively for digital media online platforms. Reading and writing online is very different from print, so even strong writers must master how to create content for the digital environment. The Teacher Manual gives instructors everything they need to guide students through that transition with confidence.

What This Manual Covers

The textbook explores the collaborative process of creating compelling copy, including brainstorming, drafting, and editing. Students learn how to tailor content for various web purposes, including blogs, web pages, landing pages, PPC advertising, and more. With a focus on optimization and capturing the target audience’s attention, the curriculum delves into strategies for maintaining engagement until conversion.

It also covers writing for major platforms, such as white papers, e-newsletters, and emails, while addressing the nuances of video storyboarding, scripting, and content promotion.

Students will also learn all about character limitations in social platforms, writing hook emails, blog posting for building value and traffic to a website, the differences between a regular web page and a landing page on a website, and much more.

The Teacher Manual provides full instructional support across every unit, including:

• Minute-by-minute lesson plans structured around each chapter for organized, efficient course delivery
• Assignments and activities grounded in real digital writing scenarios and platform-specific content requirements
• Quizzes and exams with answer keys, ready to distribute
• Discussion questions and brainstorming activities that challenge students to think strategically about audience, format, and purpose
• Supplemental materials including links to current online examples and industry resources

With this manual guiding your instruction, students will:

• Learn how to create optimized content for websites, blogs, and social media, and develop skills in video storyboarding, scripting, and content promotion
• Gain strategies for maintaining audience engagement through to conversion, across a wide range of digital formats and platforms
• Develop the ability to adapt their writing voice and structure for each unique digital channel, from long-form blog content to short-form social copy
• Branch out from traditional writing into full digital content development, building a skill set that is immediately applicable in the workplace

How to Order

When you adopt Writing Digital Media Content as your course textbook, you will receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. Each student in your class is required to purchase the accompanying student textbook.

Learn more about our Teacher Resource Cloud for University & College Instructors