Mujo's Turnkey Digital Marketing Textbooks and Curriculum
DIGITAL MARKETING TEXTBOOKS AND TEACHER MANUALS
Our textbooks are written by industry professionals with over 25 years’ experience working in the field today. Your institution, instructors and students will have access to the latest in digital marketing techniques. Each textbook is designed to enhance both the educators and students engagement experience. We provide you with turn-key digital marketing textbooks, curricula, and teacher training platform that gives you.
● Quick and easy e-book delivery through VitalSource to your LMS
● Easier approval for you with provided learning outcomes
● Matching look and feel teacher printed or digital textbook manuals
● Time saving minute-by-minute lesson plans
● Convenient post-it notes throughout to give you more guidance
● Handy assignments with answer keys, quizzes and exams
● Hundreds of individual chapter instructional videos, so you stay up to speed quickly
● Premade chapter-by-chapter PowerPoints will save you more time
● Supplemental material to extend your course timeline between 40-80 hours
● Complimentary WordPress hosting for your students
Our seo or search engine optimization textbook and seo curriculum is written for beginners through to advanced skill levels. Our seo textbook provide instructors the flexibility to run a 40-60 hour course to challenge even the most keen of students. It provides students a clear path to creating and optimizing on-page, off-page and technical content.
Our digital marketing fundamentals textbook and curriculum introduces students to the current best practices and builds a foundation of understanding in digital marketing fundamentals, branding and strategy. In addition, students will also learn the best tools to properly navigate analytics, keywords, PPC, Email Marketing, and much more.
Our strategic web design textbook and curriculum looks at commonly chosen web design platforms and focuses on the WordPress platform. Students learn the how's and why's of choosing the right platform for both lead generation and ecommerce sites. They will get hands-on experience learning by building websites from scratch from our FREE hosted platform.
Our social media marketing textbook and curriculum covers all social media platforms, and how students can incorporate them in to social media marketing strategies. We break down the three ways to use social media, allowing for better-designed campaigns that generate more followers, builds your audience and generates leads.
Our writing for the web content development textbook and curriculum focuses on how reading and writing online is very different from print. Even strong writers must master how to develop writing for the web content for the internet. Additionally, from white papers to e-newsletters, students will discover how to create optimized content for the web.
Our marketing automation textbook and curriculum takes an in-depth look at the top CRM platforms. We will then drill down on the top 3 using their integration into websites, sales and lead management. Students will learn how to set up, integrate and maintain both a CRM and email marketing automation platforms for a business. Coming Fall 2020
This curriculum is an immersion into analytics. It reviews the best tools and dashboards available to help students understand the key metrics from each. Students will build out their own dashboard for reporting, conversion and (CPA) cost per acquisition. Generating traffic to a website and converting traffic into clients and sales is the goal of this course.
This curriculum will provide students with the core understanding and principles of the blockchain and the tools of development. They will learn how it will affect every industry, just as the internet does today. Students will learn about the top development platforms and take away the ability to implement a blockchain strategy for a business.