Sprott Shaw College Case Study

Challenge

• Finding new digital marketing curriculum to replace existing course books.
• Ensuring that the new curriculum keeps pace with the rapidly evolving digital marketing industry.
• Making certain new textbook material presents best practices used by current industry professionals.
• Providing business instructors with materials to reduce preparation time and giving them the necessary background information to keep them current with the state of the field.
• Facilitating student employment opportunities in the digital marketing field.

Solution

• Think Profits.com Inc., a digital marketing agency with 20-plus years of experience, partnered with Mujo Learning Systems Inc., a textbook publisher, to produce up-to-date digital marketing courseware.
• The new curriculum presents key concepts and practical skills, and through its Amazon publishing platform, is consistently revised to keep pace with the ever-changing digital marketing landscape.
• Current industry professionals wrote the curriculum, and business leaders and a multitude of resources were consulted to produce high-quality publications.
• PowerPoints, supplemental packages, teacher’s manuals with answer keys, running orders, and more were included in Mujo’s courseware, so teachers could have everything they need at their fingertips to deliver content with ease.

Results

• Students can apply their knowledge and create their own websites, blogs, brand style guides, and more.
• It is not necessary for teachers to have a background in digital marketing to teach the courses, as they can review the material before delivering content to students.
• Teachers and administrators also have access to support from the Mujo team any time they need curriculum assistance.
• Students can now acquire the skills that will enhance their resume and be applicable in a workplace context.