Fashion Marketing Curriculum for High School Classrooms

Engage students with our fashion marketing courseware built for today’s classroom

Mujo’s Fashion Marketing Essentials textbook provides students with a practical introduction to the world of fashion marketing. Through this textbook, students learn foundational concepts in marketing and business, and gain practical experience working with industry-standard marketing tools and platforms. Students will also build a solid foundation of fashion industry knowledge, covering everything from fashion shows and display planograms to textiles and garment construction.

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Explore the Contents of our Fashion Marketing Essentials Curriculum (ISBN 9781998798513)

Marketing Fundamentals
History of the Fashion Industry
Target Markets
Design and Textiles
Sales Tactics
Fashion Promotion
Business Analytics
Career Readiness

What's Included in the Curriculum

In addition to the Foundations of Fashion Marketing Essentials Textbook, we provide comprehensive teacher resources, including:

  • Fashion Marketing Essentials Teacher Manual (ISBN 9781998798537): Offering minute-by-minute lesson plans, digital marketing assignments, quizzes, exams, and additional supplements.
  • Fashion Marketing Essentials Teacher Resource Cloud and Courseware: Access to a wealth of instructional digital marketing video tutorials, ready-to-use PowerPoint presentations, supplemental content, learning management system (LMS) integration, and digital marketing test bank exams.
  • Match Learning Outcomes: We understand the importance of aligning your syllabus with learning outcomes. Request our learning outcomes and compare.

Who It's For

  • High school teachers building a fashion marketing program
  • CTE coordinators looking to expand their business or creative electives
  • Marketing & business instructors interested in fashion-focused pathways
  • Schools offering career prep in fashion, media, or digital marketing

Frequently Asked Questions

Yes. The curriculum is modular and flexible. It’s perfect for both semester and year-long programs, or as a focused unit within a broader marketing course.

Absolutely. Both the student textbook and teacher resources are available in print and digital versions. The Mujo Teacher Cloud gives you downloadable and editable teaching materials for maximum flexibility.

Yes! Instructors can request a free digital sample or book a curriculum demo with a Mujo specialist to explore how it fits your course.

Not at all! The teacher manual includes everything you need—lesson plans, answer keys, project ideas, and editable teaching materials—to confidently deliver engaging lessons regardless of your fashion or marketing experience.

Customer Support

Would you like a Free
instructor sample?

Yes, I Would Like Instructor Samples

We offer District and Statewide learning outcomes matching with volume based pricing.

Yes, I Would Like To Apply For This

Ready to Start Teaching this course? Simply order your books today and book an onboarding session.

Yes, Let's Schedule a Quick Call

5 STAR RATINGS ON GOOGLE – Educators Love This Curriculum

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Lux Sparkes profile picture
Lux Sparkes
17 June 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
Very helpful when getting presentations for my course so I can follow along, Greatly appreciate their help and always on top of what I request.
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Carly Drake profile picture
Carly Drake
21 January 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
I use Mujo teaching materials for my 300-level Digital Marketing course. Mujo is a great company from a customer service perspective, and my students like the textbook for its up-to-date, easy to navigate content and structure. The ability to listen rather than read is a bonus for them. I'm generally not a fan of having students pay for course materials, but I feel a lot better knowing the content is worthwhile.
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Jose Francisco profile picture
Jose Francisco
29 May 2024
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I love the textbook, it was very easy to learn from.
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Chris Teskey profile picture
Chris Teskey
17 January 2024
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Absolutely great company to deal with. I had accidentally purchased a digital textbook that I already had. I reached out about it and got a very prompt response and personal response. Once they were able to confirm that I did indeed have the text already, they refunded the purchase without an issue. Customer service done right.
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debbie davidson
5 December 2023
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Mujo's textbooks and curriculum are practical and up-to-date. Supplemental learning materials excellent as is the customer support.
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Andrea Amor Kabiling profile picture
Andrea Amor Kabiling
12 April 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
Great textbook, really relevant for my job.
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Tracy Horlick profile picture
Tracy Horlick
1 April 2023
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I've found the learning materials excellent and the customer support outstanding. I highly recommend Mujo Learning Systems Inc.
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Kristyn Hodgins profile picture
Kristyn Hodgins
13 December 2022
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I've had a great experience with Mujo Learning Systems. The customer service is exceptional, and the quality of the content of the textbooks is excellent! Mujo has made my learning experience pretty smooth.
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clayton h profile picture
clayton h
14 September 2022
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Mujo Learning Systems full suite of resources from Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, to Search Engine Optimization textbooks have been valuable tools for my undergraduate and graduate Marketing students in universities and colleges across Canada. The practical application of Digital Marketing concepts to local organizations, Case Studies, and video tutorials provided by Mujo Learning Systems are highly relevant educational material.
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AM
27 July 2022
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Mujo has some amazing contents. I get all my SM textbooks from Mujo systems. The people are so helpful too. Thanks a ton.
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Rebecca Zhang profile picture
Rebecca Zhang
2 March 2022
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MUJO is a true GEM! I spent a long time finding the best solution for my Digital Marketing courses until I met Mujo learning. Its curriculum is practical and up-to-date. You know, that the digital world is changing rapidly so the courses are required to be updated to follow the most recent changes. I recommended it to other instructors at my college. They began to use it already.
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Waseem Ali profile picture
Waseem Ali
24 February 2022
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My experience at Mujo Learning Systems was really good. I learned so much from Mujo, and the instructors there were so helpful and very knowledgeable about digital marketing. They provide you with basic to advanced knowledge about all the aspects of digital marketing, like how to create professional social media posts, how to write the caption in a professional way, and help you learn how to create email campaigns and help you go through the analytics of everything.
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Johanna B
15 February 2021
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These guys are great! Super helpful and accommodating. I just ordered books for a class and they potentially were not going to arrive on time so they provided me with a temporary passcode for online books to make sure I would have all the materials I needed for the start of class. Thank you!!!
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Patrick Dang profile picture
Patrick Dang
13 June 2020
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Highly evolved platform designed to be updated continuously keeping theory, technology and day to day applications relevant in an ever changing environment. Mujo is years ahead of other providers delivering a well developed curriculum that learners will apply immediately and be current.
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Grace Pyo profile picture
Grace Pyo
25 May 2020
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Mujo's student and instructor resources are current, concise and easy to follow. There are clear and achievable learning objectives. Great supplemental resources which accompany an already well thought out base of content. I highly recommend this suite of resources.

Prepare Students for Real-Word Sucess

Today’s fashion industry requires a blend of creative vision and strategic business skills. This curriculum connects both worlds, teaching students not only how fashion trends are created but also how they are marketed, monetized, and expanded. Whether students aspire to be content creators, stylists, brand managers, or entrepreneurs, this course equips them with a solid grounding in the core principles of the fashion business.

Ready to bring fashion marketing education to your high school?