Description
Title: Sports and Entertainment Marketing Essentials
Publisher: Mujo Learning Systems
Grades: 9-12
Subject: CTE
Includes Customizable Slides, Chapter Quizzes, Exams, Lesson Plans, Projects, Bell Ringers, Case Studies and other supplemental material.
Title: Sports and Entertainment Marketing Essentials
Publisher: Mujo Learning Systems
Grades: 9-12
Subject: CTE
| Book Format | Electronic – Vital Source, Soft Copy Printed |
|---|---|
| Discipline | Marketing |
| Textbook Edition | For High School Teachers (Resource Cloud & Manual), For High School Teachers (Student Textbook) |
| Subject | Marketing, Niche Industry Marketing, Sports & Entertainment Marketing |
Mujo’s Sports and Entertainment Marketing Essentials textbook provides students with a practical introduction to the worlds of sports and entertainment marketing. With this textbook, students will learn foundational marketing and business concepts while gaining practical experience working with industry-standard marketing tools and platforms, and explore the cultural and economic impacts of these exciting industries.
Mujo’s Sports & Entertainment Marketing Essentials teacher manual is designed exclusively for educators, the Sports and Entertainment Marketing Essentials Teacher Manual gives you everything you need to deliver a confident, well-structured course from day one. Whether you’re teaching this subject for the first time or looking to level up your existing curriculum, this manual takes the guesswork out of lesson planning so you can focus on what matters most, your students. The Teacher Manual pairs directly with the student textbook (ISBN 9781998798650) and provides full instructional support across every unit.
The manual supports instruction across all core topics in the textbook: marketing fundamentals, the history of sports and entertainment industries, sales strategies, forecasting, economic concepts, distribution and channel management, and career development.
Mujo’s Sports and Entertainment Marketing Teacher Resource Cloud gives high school instructors everything they need to teach with confidence. Each package includes an electronic teacher manual, chapter quizzes, learning outcomes, projects with grading rubrics, case studies, customizable PowerPoint presentations, bell ringers, minute-by-minute lesson plans, and hours of supplemental materials, all in one place. The Resource Cloud also integrates directly with your existing LMS, making it easy to fit seamlessly into your current classroom setup.
Designed with busy educators in mind, the Resource Cloud makes course delivery effortless. Instructors can simply follow the ready-to-teach sports and entertainment marketing lesson plans, spending just a few minutes of prep the day before class to walk in fully prepared.
Ch 1 Introduction to Marketing
Ch 2 The Sports Industry
Ch 3 The Entertainment Industry
Ch 4 Sports Marketing
Ch 5 Entertainment Marketing
Ch 6 Sports & Entertainment Promotion
Ch 7 Business, Industries, and Economics
Ch 8 Professional Development