Description
Title: Foundations of Marketing
Publisher: Mujo Learning Systems
Grades: 9-12
Subject: CTE
Mujo’s Foundations of Marketing textbook for high school students provides them with a comprehensive and up-to-date perspective on the core foundations of marketing. This textbook goes beyond surface-level concepts, offering students a deep exploration of marketing principles. Through this resource, students will delve into various key areas of marketing, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, and more. By examining real-world examples and practical applications, students will develop a current understanding of the marketing landscape and gain the necessary skills to navigate and succeed in the field. Whether preparing for higher education or seeking to explore marketing concepts in-depth, this textbook equips students with the knowledge and insights to make informed decisions and excel in the dynamic world of marketing.
Foundations of Marketing Teacher Manual
Give your students a strong foundation in marketing without spending hours building lessons from scratch. This Teacher Manual is your complete instructional guide to the Foundations of Marketing student textbook, providing a structured curriculum that is professionally developed and ready to use from day one.
The Foundations of Marketing high school edition is designed for students in grades 10, 11, and 12. Every unit in the manual reflects how marketing is practiced in the real world, giving students skills and knowledge that are relevant well beyond the classroom.
The Foundations of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, Ps and Cs, and more.
The Teacher Manual provides full instructional support across every unit, including:
- Minute-by-minute lesson plans for every chapter so every class period is structured and purposeful
- Assignments and activities grounded in real marketing scenarios students will recognize
- Quizzes and exams with answer keys included, ready to distribute
- Supplemental materials to extend learning or support students who need additional practice
With this manual guiding your instruction, students will:
- Delve into key areas of marketing including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, and trend
- Examine real-world examples and practical applications to develop a current understanding of the marketing landscape
- Gain the skills to navigate and succeed in marketing, whether they are headed to higher education or entering the workforce
