Read through our journey of how we became the leading independent digital marketing curriculum publisher today, and why we choose to do what we do.
We Started Back in 2014
OUR VISION
To lead, educate, and inspire, people and businesses, by empowering them with the most current, relevant, and engaging digital marketing content that can be experienced anytime, anywhere, on any device.
OUR MISSION
To help you advance your student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools, that professionals are using in the field today.
WHO WE ARE
- Mujo Learning Systems Inc. was born in 2014 under the leadership of our President, CEO, and Lead Author, Shawn Moore.
- With close to 30 years years of industry experience, Shawn has educated companies through his digital marketing agency on websites, SEO, and digital marketing strategies implementation.
- Those implementations have resulted in over a billion dollars in new business growth for his clients.
- Mujo is an independent publisher of comprehensive digital marketing curriculum.
- We provide a comprehensive library of teacher manuals and student textbooks.
- Our content Includes an instructional teacher resource cloud, courseware and much more.
OUR STORY
For over 2 decades at the time, our President and CEO Shawn Moore was frustrated with hiring students fresh out of college and university to work for his digital marketing agency thinkprofits.com. Despite their recent certifications, they required retraining due to their education being based on outdated content and technology, often 2-3 years old. Digital Marketing changes so rapidly, Shawn saw an opportunity in building a solution for this problem.
In 2014, Mujo Learning Systems Inc was born. It began creating digital marketing textbooks, teacher manuals, syllabus, exams and teacher resource cloud and courseware under the leadership of our President and CEO Shawn Moore and his partner Adam Wilkins.
The Vancouver-based publishing company also partnered with Think Profits.com Inc., Shawn’s established digital marketing agency, to imbue its textbooks with the industry best practices and job ready, practical skills. The agency has been an industry leader for three decades, and all insights its professionals have shared are used daily to help their clients achieve their business goals. These processes are baked in to Mujo textbooks.
In addition, Mujo conducted extensive research, interviewed business leaders, created audiovisual materials, and more during the curriculum development process. Feedback from students and instructors was also key when it came to refining both the content and lesson planning elements of the publications.
After 2 years in production, the first textbooks with full curriculum were launched in April of 2016 through BC’s largest college, Sprott Shaw.
By the end of 2019, Mujo had released fully developed curriculum, textbooks, teacher resource cloud, and courseware with five titles: Digital Marketing Fundamentals, Strategic Web Design, Social Media Marketing Strategies, Writing Digital Media Content, and SEO-Search Engine Optimization.
As the Covid-19 pandemic swept across the globe, Mujo’s educational content gained significant traction. Between 2020 and 2023, building on the success of its initial offerings, Mujo introduced eight additional titles and expanded into the high school market. With over 20 titles currently in its library, plans are underway to further enrich the collection.
Mujo’s curriculum is widely used by Colleges, Universities and High Schools, in the United States and Canada with global interest.
See our full digital marketing textbook library’s for the most up to date listing of our publications.