About Mujo Learning Systems

Mujo Learning Systems


To lead, educate, and inspire, people and businesses, by empowering them with the most current, relevant, and engaging digital marketing content that can be experienced anytime, anywhere, on any device.


To provide instructors with turnkey digital marketing curriculum, textbooks and teacher training platform that is continually updated with the industries best practices.
To help students land high paying jobs, by providing content, processes and tools that professionals are using in the field today.

The Mujo Leadership


Shawn Moore

Founder, Author
LinkedIn Profile

Shawn has educated companies through his digital marketing agency, Thinkprofits.com, on digital marketing strategies, before the term was coined. He brings 25 years of digital marketing experience and over 35 years of business experience to Mujo. His desire to impart this knowledge to a larger audience was the inspiration for our turnkey digital marketing curriculum, teacher training platform and course ware.


Alex Strauss

Curriculum Operations Manager


Alex is based in our Quebec location and is fluent in both English and French. He brings experience in technology and operations management as well as a business degree. He strives to find new ways to deliver Mujo's content digitally and reduce our carbon footprint.


Rebecca Saloustros

Senior Editor
LinkedIn Profile

Rebecca Saloustros is an experienced writer, editor, and teacher. She has co-authored and edited more than a dozen textbooks. She is also a certified high school and post-secondary educator who has taught courses in English, business, test preparation, and more.


Emma Hatfield

Senior Editor

Emma Hatfield has been submersed in the world of education, curriculum design and textbook creation for over 20 years. She specializes in the needs and learning styles of adult learners, particularly for courses where skills development is vital.

The Mujo Story

For close to 20 years our Founder Shawn Moore was frustrated with hiring students fresh out of college and university to work for his Agency thinkprofits.com. He was frustrated because they arrived with shiny new certificates and diploma's but all of them had to be retrained because they were taught using out of date content, often from 2-3 years ago. Digital Marketing changes so rapidly, Shawn saw an opportunity in building a solution for this problem.

In 2014, Mujo Learning Systems Inc. began creating digital marketing course-ware under the leadership of Chairman and Founder Shawn Moore and President and CEO Adam Wilkins. The Vancouver-based publishing company also partnered with Think Profits.com Inc., Shawn's established digital marketing agency, to imbue its course books with the industry best practices. The agency has been an industry leader for more than two decades, and all insights its professionals have shared are used daily to help clients achieve their goals.

In addition, Mujo conducted extensive research, interviewed business leaders, created audiovisual materials, and more during the curriculum development process. Feedback from students and instructors was also key when it came to refining both the content and lesson planning elements of the publications.

The first textbooks with full curriculum were launched in April of 2016 through BC’s largest college, Sprott Shaw.

By the end of 2019, Mujo had released fully developed curriculum, textbooks and teacher training platform with five titles: Digital Marketing Fundamentals, Strategic Web Design, Social Media Marketing Strategies, Writing For The Web, and SEO-Search Engine Optimization.

Our Turnkey Digital Marketing Curriculum and textbooks focus on a range of industry hot topics including: SEO, PPC, reputation management, analytics, website development, social media and more. Our curriculum and digital textbooks are currently being instructed at post-secondary institutions across Canada as well as High Schools, Colleges and Universities in the United States. Mujo regularly updates its course-ware to ensure that the latest innovations in the digital marketing field are reflected in the materials.

Mujo has 4 other titles in production planning on this important subject, so stay tuned for more additions to our offerings. Our next release is scheduled for fall 2020.

I'm confident that the content in our turnkey digital marketing curriculum, textbooks and teacher training platform along with my agency’s real world experience of the digital marketing landscape, we will help students gain high paying jobs and help instructors stay current with best practices, and schools save valuable curriculum development and new course offering time and expense.

— Shawn Moore, Founder

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