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We Started Back in 2014

Read through our journey of how we became the leading independent digital marketing curriculum publisher today, and why we choose to do what we do.

Student holding the Principles of Marketing textbook next to a global map on the wall
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To lead, educate, and inspire, people and businesses, by empowering them with the most current, relevant, and engaging digital marketing content that can be experienced anytime, anywhere, on any device.


To help you advance your student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools, that professionals are using in the field today.



For over 2 decades at the time, our President and CEO Shawn Moore was frustrated with hiring students fresh out of college and university to work for his digital marketing agency Despite their recent certifications, they required retraining due to their education being based on outdated content and technology, often 2-3 years old. Digital Marketing changes so rapidly, Shawn saw an opportunity in building a solution for this problem.

In 2014, Mujo Learning Systems Inc was born. It began creating digital marketing textbooks, teacher manuals, syllabus, exams and teacher resource cloud and courseware under the leadership of our President and CEO Shawn Moore and his partner Adam Wilkins.

The Vancouver-based publishing company also partnered with Think Inc., Shawn’s established digital marketing agency, to imbue its textbooks with the industry best practices and job ready, practical skills. The agency has been an industry leader for three decades, and all insights its professionals have shared are used daily to help their clients achieve their business goals. These processes are baked in to Mujo textbooks.

In addition, Mujo conducted extensive research, interviewed business leaders, created audiovisual materials, and more during the curriculum development process. Feedback from students and instructors was also key when it came to refining both the content and lesson planning elements of the publications.

After 2 years in production, the first textbooks with full curriculum were launched in April of 2016  through BC’s largest college, Sprott Shaw.

By the end of 2019, Mujo had released fully developed curriculum, textbooks, teacher resource cloud, and courseware with five titles: Digital Marketing FundamentalsStrategic Web Design, Social Media Marketing Strategies, Writing Digital Media Content, and SEO-Search Engine Optimization.

As the Covid-19 pandemic swept across the globe, Mujo’s educational content gained significant traction. Between 2020 and 2023, building on the success of its initial offerings, Mujo introduced eight additional titles and expanded into the high school market. With over 20 titles currently in its library, plans are underway to further enrich the collection.

Mujo’s curriculum is widely used by Colleges, Universities and High Schools, in the United States and Canada with global interest.

See our full digital marketing textbook library’s for the most up to date listing of our publications.

Mujo Learning Systems History

Innovation Timeline

Mujo Learning Systems logo
Stay tuned, we have lots more coming
Launched 4 new titles, expanded our higher ed division, surpassed 25,000 students learning using our content
Expanded our high school division and started asynchronous development, surpassed 22,000 students learning using our content
Launched 6 new titles and entered the high school market, surpassed 19,000 students learning using our content
Launched 2 new titles, surpassed 15,000 students learning using our content
Launched 2 new titles, surpassed 10,000 students
Launched 1 new title, surpassed 5,000 students learning using our content
Developed production pathway to add additional trending topic titles for current job market, surpassed 2,500 students learning using our content
First to launch a comprehensive practical curriculum on digital marketing with first 3 titles
Research, development and planning. Production build out continues.
Started up, leveraging close to 3 decades of agency experience to build curriculum that is immediately job practical and relevant today
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Lead • Educate • Inspire

To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing content that can be experienced anytime, anywhere, on any device.

About Mujo

#602-1388 Homer St
Vancouver, BC V6B 6A7

T: +1.888.536.6856

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