Mujo Learning Systems
THE STORY ABOUT US
Mujo is a turnkey digital marketing curriculum with a comprehensive line of textbooks available in both teacher and student editions. Mujo textbooks are routinely updated to ensure that the most current curriculum is always being taught. Mujo was born in 2014 under the leadership of Chairman and Founder, Shawn Moore and President and CEO, Adam Wilkins. These textbooks focus on a range of industry hot topics including SEO, PPC, reputation management, analytics, website development, and more.
The Mujo Team
President & CEO
Adam has 30 years of sales and marketing experience. Adam has enabled both big and small companies to successfully achieve their corporate goals and objectives. The ever-changing landscape of digital marketing continues to fuel Adam’s passion for the subject.
Shawn has educated companies through his digital marketing agency, Think Profits, on digital marketing strategies, before the term was coined. His desire to impart this knowledge to a larger audience was the inspiration for this course and the basis of its framework.
Rebecca Saloustros is an experienced writer, editor, and teacher. She has co-authored and edited more than a dozen textbooks. She is also a certified high school and post-secondary educator who has taught courses in English, business, test preparation, and more.
Vice President of Operations
Chris Pinnell has more than 15 years of managerial experience in the technology sector. He also excels in strategic planning, sales, and client care. At Mujo, Chris is responsible for company operations and logistics management.
The Mujo Story
In 2014, Mujo Learning Systems Inc. began creating digital marketing courseware under the leadership of Chairman and Founder Shawn Moore and President and CEO Adam Wilkins. The Vancouver-based publishing company also partnered with Think Profits.com Inc., an established digital marketing agency, to imbue its course books with the best industry practices. The agency has been an industry leader for more than two decades, and all insights its professionals have shared are used daily to help clients achieve their goals.
In addition, Mujo conducted extensive research, interviewed business leaders, created audiovisual materials, and more during the curriculum development process. Feedback from students and instructors was also key when it came to refining both the content and lesson planning elements of the publications.
The first book and course were launched in April of 2016 through BC’s largest college, Sprott Shaw.
By the end of 2016, Mujo had released all three course books: Digital Marketing Fundamentals, Strategic Web Design, and Social Media Marketing Strategies. The books and curriculum have been fully implemented with outstanding results. These textbooks focus on a range of industry hot topics including: SEO, PPC, reputation management, analytics, website development, and more. All three textbooks are currently being taught at post-secondary institutions in Canada and the United States. Mujo regularly updates its courseware to ensure that the latest innovations in the digital marketing field are reflected in the materials.
Mujo started researching and creating a fourth textbook in 2017. Plans for additional publications in 2018 and beyond are also in development.
I'm confident that the content in this series of textbooks from my agency’s real world experience of the digital marketing landscape will help students gain employment fast and help educators improve their course offerings.
— Shawn Moore, Founder