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Business Analytics Fundamentals

Students Learn to Leverage Business Analytics Fundamentals and AI Tools to Drive Data-Driven Decisions in the Evolving Business Landscape.

Mujo’s Business Analytics Fundamentals introduces students to the complex world of business analytics, with a focus on the range of ways in which big data and artificial intelligence technologies can be leveraged to help businesses collect, manage, and analyze key analytics data.

Through this textbook, students will explore strategies and tactics for leveraging AI-powered tools and platforms to turn data into a wide range of actionable insights for business.

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Table of Contents

1

Ch 1: Introduction to Analytics

• Fundamentals of Analytics
• Big Data
• Utilizing analytics in a business context
2

Ch 2: AI and Big Data

• Data Collection
• Data Management
• Analyzing Data
3

Ch 3: Key Performance Indicators

• Importance of key performance indicators
• Tactics and strategies for goal-oriented data analysis
• Identifying and developing industry-specific KPIs
4

Ch 4: Data Collection

• Tactics and strategies for data collection
• Ethical and legal issues of contemporary data collection processes
• Automating data collection with AI
5

Ch 5: Data Management

• Key tools for data management
• Responsible data management
• Regulatory environment around the handling of data
6

Ch 6: Data Analysis and Modelling

• Data analysis practices
• Role of machine learning models
• Predictive analytics for forecasting
7

Ch 7: Reporting and Visualization

• Visualizing analytics data for stakeholders
• Platforms for report generation
• Tools for executive summaries
8

Ch 8: Workflows, Implementation, and Governance

• Analytics workflows
• Implementation of AI systems in workflows
• Creating AI governance policies

Business Analytics Fundamentals Teacher Manual

The Business Analytics Fundamentals textbook is accompanied by a comprehensive teacher manual, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

  • Minute-by-minute lesson plans
  • Handy post-it notes
  • Artificial intelligence assignments
  • Artificial intelligence exams

Business Analytics Fundamentals Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Business Analytics Fundamentals textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

  • Instructional artificial intelligence video tutorials
  • Ready-to-use artificial intelligence PowerPoint presentations
  • Supplemental content to extend hours such as SCORM packages
  • Learning management systems (LMS) integration
  • Artificial intelligence test bank exams

Would you like Free teacher
manual
examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs)
with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

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