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Big Data Analytics And Reporting (BDAR)
CRM Marketing Automation (CRMMA)
Digital Marketing Fundamentals (DMF)
Educator Resources
New Releases and Textbook Updates
Pay Per Click Advertising (PPCA)
Principles Of Marketing (POM)
Search Engine Optimization Marketing (SEOM)
Social Media Marketing
Social Media Marketing Strategies (SMMS)
Strategic Web Design and eCommerce (SWDE)
Teaching Tips And Resources
Writing Digital Media Content (WDMC)
Creative Lesson Planning Activities for a More Successful Digital Marketing Course
As a university director, you are responsible for ensuring that your institution's curriculum is up-to-date, engaging, and…
Why Digital Marketing is Relevant to College & University Students in Every Field
By understanding digital marketing concepts and techniques, students can develop the skills necessary to succeed in today's…
How Colleges & Universities Can Overcome the Difficulty of Keeping Digital Marketing Courses Up to Date
Digital marketing has become an increasingly important field in today's business world. As a result, all of…
How Offering Digital Marketing Courses Can Build a New Revenue Category For Your Institution
In order to keep your college or university running smoothly and providing students and faculty with the…
Why Include Big Data Analytics & Reporting in Your School’s Curriculum?
Incorporating big data analytics and reporting in your university or college’s digital marketing curriculum offers many benefits…
College and University Instructor Resources for Teaching E-Commerce Strategies
Any institution that has a digital marketing program should be teaching e-commerce strategies to students. E-commerce marketing…
The Most Important Big Data Analytics Skills for Higher Ed Students in 2023
Big data analytics and reporting is a crucial part of digital marketing and should be taught at…
How to Make Digital Marketing Easier to Teach for College Instructors and University Professors
Making teaching easier on instructors not only helps improve their wellbeing and job satisfaction, it also reduces…
Social Media Marketing Lesson Planning for College Instructors & University Professors Made Simple
If you run a higher education institution such as a college or university, you are constantly looking…
New Release – Principles of Marketing
Upcoming Release: January 2023. We are very excited to announce Mujo’s new upcoming textbook release - Principles…
Simple Big Data Resources to Help College Instructors Teach Analytics More Effectively
The best digital marketing programs include detailed lessons on big data analytics. Big data is any data…
What College and University Students are Looking for in Digital Marketing Courses
Practical, Hands-on Experience When it comes to digital marketing, students often learn best by doing. Students will…