A Digital Marketing Career is Rewarding
Are you a creative person looking for a fulfilling outlet for your talents? Do you enjoy writing, graphic design, video production, and more? Then, digital marketing may be the right career choice for you. All the effort you expend on creating innovative copy and visuals often yields positive results very quickly. A client’s website reaches page one, position one on Google. A new business gains brand awareness and more clients as a result of your engaging social media campaign. It’s a win-win situation; your client’s business stands out and thrives, and you learn more about an exciting field and constantly evolving technology.
Digital Marketers are in High Demand
Statistics like these paint a rosy future for aspiring digital marketers:
- “A study of 75K job listings from Indeed showed that hiring managers are struggling to find marketing talent.”
- “38% of companies will hire more digital marketing professionals in the coming year.”
All of this good news is reflective of a shift in thinking by small and large businesses. Once, companies just believed having a website and a Facebook page was enough of a digital marketing strategy. Now, corporations realize that maintaining a coordinated online presence is key to success in today’s marketplace. Thus, they need a variety of professionals to maintain their positive brand image, launch new campaigns across multiple channels, keep up with rapidly changing and emerging social media platforms, and so much more.
Certain Soft Skills are Valued in the Industry
What are soft skills? They are personal characteristics that you may have that will be much appreciated by potential employers. If you want to pursue a digital marketing career, and have these skills, you are on the right track:
- Organizational skills
- Time management skills
- Adaptability
- Flexibility
- Communication skills
- Teamwork
Hard Skills Can Be Acquired
What are hard skills? Hard skills are more job-specific, technical abilities. Actually, you can develop hard skills more easily than soft skills if you have some existing ability in a particular area. For example, you may want to be a copywriter because you enjoy creating captivating text. Your aptitude is already there, with good training and good resources you can develop your proficiency. Also, you can be proactive and build a writing portfolio that will attract potential employers. Write compelling, optimized blog posts. Create engaging website copy. Do some email blasts for a friend’s or family member’s business.
Suppose you want to be a social media manager. First, you need to establish a strong social media presence of your own. Demonstrate that you can garner new followers by pairing strong graphics with innovative content. Become an influencer who is looked to for expertise in specific niches.
Other positions in the digital marketing industry will require a strong knowledge of Google Analytics, HTML5, CSS, JavaScript, and other technical skills. Again, learning from publications written by industry professionals can help you get on the road to an exciting digital marketing career.
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