Is Social Media Good or Bad?
This question seems to be on the minds of a lot of people. Look at Quora and Reddit and you’ll see so many posters asking about it in one form or another. They may be after complicated data that settles the question once and for…
Developing a Pop-Up Shop Marketing Plan
You’ve seen them suddenly appear in long-vacant retail spaces. They are a pleasant surprise on that walk to work or aimless stroll through the mall. They’re pop-up shops and they’ve become increasingly popular in cities across North America. They create brand awareness for eCommerce businesses…
YouTube Marketing Transforms Kellogg’s
Lots of brands have discovered the power of YouTube. Makeup giant Sephora has one million-plus subscribers who can’t wait to check out their latest “How-To” video content. GoPro takes their 5.7 million subscribers freediving with tiger sharks and kitesurfing icebergs. Small businesses also find success…
Mujo Presents: Our Five Best Answers on Quora
Quora is a truly addictive forum. People can’t get enough of asking and answering questions. We’ve been asked a lot of questions too. Thus, it’s high time we shared our five best answers on Quora with you. Let’s see what the world wants to know…
10 Content Writing Ideas to Inspire You
A white screen and a flashing cursor can be intimidating sights. There’s so much space to fill, and yet the well of inspiration seems to have run dry. However, never fear, the chance of truly running out of things to say about your business or…
Online Defamation: The Internet Isn’t Consequence-Free
Bashing companies on social media? Leaving negative reviews? You’re not alone. Many people become incredibly uninhibited when they are behind a computer screen. It can even seem like the Internet is a consequence-free zone. However, all these feelings of liberation and zero liability are not…
Small Business Success Story: Midnight Music
Many small businesses fail. In fact, the U.S. Small Business Administration released a 2017 report indicating that, “about one-fifth of business startups fail in the first year and about half of all employer establishments fail within five years. Only about one third survive ten years…
Three of the Best Social Media Campaigns Ever
Learning from the Best Social Media Campaigns Ever We’re all trying to get attention on social media. The more likes the better. The more follows the better. And, ultimately, the more conversions the better. So, how do you make your business stand out online? The…
A Day in the Life of a Social Media Manager
7 a.m.: The Social Media Manager Wakes Up If you’re a social media manager, your days are exciting ones. You wake up knowing that you’re “trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or…
