Guerrilla Marketing in the Digital Age
Have you noticed that a growing number of YouTube’s pre-roll ads are now unskippable? Most of the time, this is simply annoying. However, a promo ad for the upcoming horror movie, The Nun, was more than just a little irksome. YouTube pulled the seven-second spot…
YouTube Marketing Transforms Kellogg’s
Lots of brands have discovered the power of YouTube. Makeup giant Sephora has one million-plus subscribers who can’t wait to check out their latest “How-To” video content. GoPro takes their 5.7 million subscribers freediving with tiger sharks and kitesurfing icebergs. Small businesses also find success…
Social Media Trends 2018
No one knows exactly what the future holds. It would certainly make life easier if we did. However, when it comes to social media trends for 2018, there is no need to dust off a crystal ball or consult a Ouija board. The writing is…
What are the Top Social Media Trends of 2017?
An Action-Packed 2017 Well, so far 2017 has been an exciting year! Elections in the United States, France, and Iran, the Best Picture debacle at the Oscars, and the New England Patriots’ surprise victory at the Super Bowl; it’s all been so interesting to watch….
Creating a Winning Celebrity Endorsement
Dwayne Johnson’s Celebrity Endorsement Rocks Have you seen Dwayne Johnson’s Siri ad? At more than 13 million views on YouTube, this celebrity endorsement is a winner. It successfully promotes the intelligent personal assistant and other Apple products to its online audience. “The Rock” is a…
