Search Engine Optimization Textbook

 Search Engine Optimization - SEO Digital Textbook

Students Build a Strong Foundation and Understanding of SEO - Search Engine Optimization Methods and Steps for Student Job Success

Our Search Engine Optimization (SEO) Digital Textbook title is based on and written from our founder's first-hand experience of 25 years doing SEO for clients around the world. Students will learn first-hand about what it takes to compete and get on page 1 of Google, Bing, and social search.

Our founder shares his proven and demonstrated knowledge on search engines, how they work, and what's in the future of search. We also share his digital marketing agency's secret tips and tricks to outmaneuver the competition and develop a winning strategy.

In addition to our teacher manuals, that provide minute-by-minute lesson plans and handy post-it notes built right into the textbook, we provide a slick online teacher training online platform that makes it easy for instructors to deliver the search engine optimization content. We have hundreds of instructor tutorial videos, chapter-by-chapter PowerPoint decks, and supplemental material that will give you the flexibility to run your class between 40-60 hours in length.

This title can be offered on its own or with other titles we offer in strategic web design and writing for the web content development. Digital Marketing Fundamentals or Strategic Web Design, while helpful, are not prerequisites for this textbook.

Students and aspiring digital marketing professionals will learn from a leading expert in the field on industry language and take away a solid understanding of SEO project planning and implementation methods used in this exciting industry including:

Introduction to SEO

  • SEO basics
  • How SEO works
  • Moving up the rankings

Connecting People and Information

  • Google and other search engines
  • Understanding search
  • Knowing your SEO audience

Keywords and Great Content

  • Choosing / monitoring keywords
  • Creating great content
  • Using keywords off-page


  • Using urls
  • Page architecture
  • Site architecture

On-Page SEO

  • Mobile friendliness
  • Internal linking
  • SEO checklist

Off-Page SEO

  • Backlinks
  • Landing pages
  • Off-page seo checklist

Analytics and Maintenance

  • Analyze rankings
  • Ongoing maintenance
  • Common tools

SEO Professional Binder

  • Industry tools
  • Resources
  • Valuable links

Our Search Engine Optimization  digital textbook covers all this and more, but it doesn’t just present and define terminology. Instead, SEO demonstrates how these concepts are integral to the best practices that are at work within the digital marketing industry every day. The teacher edition and training platform of this digital textbook also incorporates communicative activities, projects, and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. See more on our platform features below.

 Teacher Training Cloud Courseware

  • Our Soft-Copy Printed or Digital Teacher Manuals are identical versions of our student text books with the same look and feel and come with a built-in overlay of:
    • Minute-by-minute lesson plans
    • Convenient post-it notes throughout the content to give the instructor more guidance
    • Assignments
    • Quizzes with answer keys
    • Midterms and final exams


  • Our Teacher Training Cloud Platform provides:
    • Chapter-by-chapter instructional video tutorials
    • Individual chapter PowerPoints
    • Supplemental content to extend the hours of your course
    • Certificate of instructor completion
    • Digital midterm and final exams
    • Learn more about our teacher training cloud here

Chat with us now, or call 1.888.536.6856 to speak to a curriculum adviser