Search Engine Optimization (Student Edition)
40 Hours of Curriculum
This curriculum is written for both marketing students and professionals. Mujo’s Search Engine Optimization (SEO) textbook is an in-depth guide to current industry best practices, creating and optimizing both on-page and off-page content, and delivering valuable content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales.
Softcover Textbook, Electronic Delivery (VitalSource)