Search Engine Optimization (Student Edition)
40 Hours of Curriculum
This curriculum is written for both marketing students and professionals. Mujo’s Search Engine Optimization (SEO) textbook is an in-depth guide to current industry best practices, creating and optimizing both on-page and off-page content, and delivering valuable content to various marketing channels online. Students will learn how to use SEO data to convert qualified leads into sales.
Softcover Textbook, Electronic Delivery (VitalSource), Electronic Delivery (Texidium)