Description
The Customer Relationship Management & Marketing Automation student textbook offers a comprehensive curriculum for digital marketing students, focusing on the importance of personalization and managing customer expectations in the digital landscape. It explores how CRM and marketing automation technologies can seamlessly integrate across a business’s website, email, and social media to enhance customer interactions. With a responsible and effective approach, students will learn how to leverage these technologies to increase engagement and drive positive customer experiences. The curriculum also delves into key areas such as analytics, CRM, lead management, and conversion, emphasizing the significance of data in managing and growing a business. Students will gain a solid foundation in setting up systems that track and convert sales, ultimately helping businesses to generate traffic, acquire clients, and increase sales.
ISBN: 9781988940717
BOOK CODE: CRMMA-TM
Important Instructions:
- Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
- How to Order: When you adopt CRM Marketing Automation as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.
