IMF Cover SM 3D. Influencer Marketing Fundamentals Textbook | Mujo Learning Systems

Influencer Marketing Fundamentals Textbook For Higher Education Students

$99.00

SKU: IMF - Student Book Categories: , Tag:

Description

Mujo’s Influencer Marketing Fundamentals examines the growing importance of influencer partnerships in digital marketing. Throughout this textbook, students will explore the role that influencers can play in helping businesses improve their brand recognition and learn how to develop strategies for influencer outreach and partnerships.

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ISBN: 9781998798278

BOOK CODE: IMF-SM

Fulfillment Details:

  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.
  3. How to Request: To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.
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Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed
Discipline

Digital Marketing
Textbook Edition

For Post-Secondary Students
Subject

Social Media & Content Creation

Table of Contents

Ch 1 What is Influencer Marketing?
Ch 2 Identifying Influencers
Ch 3 Outreach Strategies
Ch 4 Collaboration and Partnerships
Ch 5 Content Creation
Ch 6 Social Monitoring and Social Listening
Ch 7 Social Media Aggregation
Ch 8 Law, Ethics, and Analytics

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