Search Engine Optimization Marketing Teacher Manual For Higher Education

This Search Engine Optimization student textbook provides a comprehensive curriculum for higher education students and professionals alike, offering a deep understanding of the subject and covering strategies beyond basic keywords and PPC marketing. Written by industry experts with over 25 years of experience, this textbook delves into on-page and off-page SEO techniques, incorporating insights from various online marketing channels. It takes a broad view by exploring SEO strategies across multiple platforms and geographic regions, ensuring a well-rounded understanding of the field. With a focus on current industry best practices, the curriculum equips students with practical knowledge to create and optimize content for optimal search engine visibility. Additionally, students will learn how to leverage SEO data to effectively convert qualified leads into sales. By the end of the course, students will have gained valuable skills and insights to succeed in the ever-evolving field of Search Engine Optimization.

ISBN: 9781988940458

BOOK CODE: SEOM-TM

Important Instructions:

1. Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
2. How to Order: When you adopt Search Engine Optimization Marketing as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.
   

Fulfillment Details:

1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.