Writing For The Web Textbook

Writing Digital Media Content Textbook

Content is King! Students Learn the Unique Writing Styles Required Across All Online Platforms and Websites for Jobs in Content Development and The Digital Media Industry

Our Writing Digital Media Content Textbook title is a well-rounded and detailed approach to demonstrating the very distinct differences writers need to understand in order to develop and take their writing skills to the web, social media, blogging, YouTube, email marketing and more.
Reading and writing online is very different from print. Even strong writers must master how to write content for the internet.
Students will learn how to create optimized content for websites, blogs, social media and include video storyboarding, scripting, and content promotion.

In addition to our teacher manuals, that provide minute-by-minute lesson plans and handy post it notes built right into the textbook, we provide a slick online teacher training online platform that makes it easy for instructors to deliver the writing digital media content. We have hundreds of instructor tutorial videos, chapter-by-chapter PowerPoint decks, and supplemental material that will give you the flexibility to run your class between 40-50 hours in length.
Students will learn all about character limitations in social platforms, writing hook emails, blog posting for building value and traffic to a website, the differences between a regular web page and a landing page on a website, and much more.

Writing Principles for Digital Media

  • Identify Audience
  • Pinpoint Goals
  • Identify Content Channels

Strategic Content Structure

  • Headlines and Subheadlines
  • Body Content and Compelling Value
  • Calls to Action

Digital Media Writing and Collaboration

  • Content Creation Teamwork
  • Speak Your Readers Language
  • Edit and Optimize

Write For Websites and SEO

  • Writing Landing Pages
  • Writing off Page Content
  • Writing on Page Content

Write For Online Advertising

  • Write for Pay Per CLick Ads
  • Write for Landing Pages
  • Write for Press Releases

Write For Email Marketing

  • Content Criteria For Email Marketing
  • Create Effective Marketing Emails
  • Evaluate Email Newsletter Effectiveness

Write For Web Video and Social Media

  • Create Content For Video
  • Video Creation Tools
  • Social Media and Blogs

Cross Channel Continuity

  • Connect Across Channels
  • Customer Journey Campaigns
  • Importance of Continuity

Writing Digital Media Content Textbook  covers everything in the tree and more, helping traditional writers to branch out into content developers online. Understanding how headlines work in an advertisement through Facebook versus on an email campaign, blog post, or web-page can be a very challenging and sometimes daunting task for a traditional writer. Learning the ins and outs of industry staff writers who work in digital media today make this one of our best textbooks to help students break into the digital media and advertising space. Content is king!

Teacher Training Cloud Courseware


  • Our Soft-Copy Printed or Digital Teacher Manuals are identical versions of our student textbooks with the same look and feel and come with a built-in overlay of:
    • Minute-by-minute lesson plans
    • Convenient post-it notes throughout the content to give the instructor more guidance
    • Assignments
    • Quizzes with answer keys
    • Midterms and final exams


  • Our Teacher Training Cloud Platform provides:
    • Chapter-by-chapter instructional video tutorials
    • Individual chapter PowerPoints
    • Supplemental content to extend the hours of your course
    • Certificate of instructor completion
    • Digital midterm and final exams
    • Learn more about our teacher training cloud here

Chat with us now, or call 1.888.536.6856 to speak to a curriculum adviser