Online content comes in so many formats and on so many platforms. Text, images, video, websites, social media, email marketing etc. Thus, even strong content developers and writers need to discover how to tailor their content for the digital environment.
This text provides an in-depth look into the often-collaborative process of writing and creating compelling copy, including brainstorming, drafting, and editing.
From white papers to web videos, students will discover how to create digital media content for various web purposes, while learning how to optimize it and capture the target audience’s attention and maintain it until conversion.
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