Embark on the exploration of marketing foundations with our comprehensive textbook tailored for high schools, teachers, and students. In this era of dynamic market landscapes, understanding the core principles of marketing is crucial. Our textbook serves as a guide, unraveling the intricacies of market research, strategic planning, consumer behavior, and ethical decision-making.
The Foundations of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, Ps and Cs and more.
Specifically crafted for high school students, our material aims to equip them with the knowledge and skills necessary to navigate and excel in the ever-evolving landscape of marketing.