Foundations of Marketing

Home » Digital Marketing Textbooks » Digital Marketing Textbooks For High Schools » Foundations of Marketing

Laying the Groundwork for Marketing Foundations in High Schools, Teachers, and Students

Embark on the exploration of marketing foundations with our comprehensive textbook tailored for high schools, teachers, and students. In this era of dynamic market landscapes, understanding the core principles of marketing is crucial. Our textbook serves as a guide, unraveling the intricacies of market research, strategic planning, consumer behavior, and ethical decision-making.

The Foundations of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, Ps and Cs and more.

Specifically crafted for high school students, our material aims to equip them with the knowledge and skills necessary to navigate and excel in the ever-evolving landscape of marketing.

Foundations of Marketing textbook on all devices

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We offer District and Statewide learning outcomes matching with volume based pricing.

Yes, I Would Like To Apply For This

Ready to Start Teaching this course? Simply order your books today and book an onboarding session.

Yes, Let's Order and Book Onboarding

Foundations of Marketing, High School Student Edition book cover

Explore the Contents of our Marketing Foundations Textbook

Marketing Basics and Concepts

Market Research and Analysis

Consumer Behavior

Strategic Planning in Marketing

Digital Marketing Essentials

Brand Management

Teacher Resources

In addition to the Marketing Foundations Textbook, we provide comprehensive teacher resources, including:

Marketing Foundations Teacher Manual: Offering minute-by-minute lesson plans, marketing assignments, quizzes, exams, and additional supplements.
Marketing Foundations Teacher Resource Cloud and Courseware: Access to a wealth of instructional marketing video tutorials, ready-to-use PowerPoint presentations, supplemental content, learning management system (LMS) integration, and marketing test bank exams.
Match Learning Outcomes: We understand the importance of aligning your syllabus with learning outcomes. Our free examination copies help you achieve this seamlessly.

Get Started Today

Embark on the journey of marketing foundations with our Marketing Foundations Textbook. Whether you’re a high school student, teacher, or school, our resources are tailored to meet your educational needs in the ever-evolving landscape of marketing principles.

FAQ

Explore the world of marketing foundations and equip the next generation with the knowledge and skills they need to succeed in the business world.

How can I access the Marketing Foundations Textbook?

You can access the Foundations of Marketing Textbook by requesting your free examination copy.

Can this material be integrated into high school curricula?

Absolutely! Our resources are designed for high school educators and students, making them a valuable addition to the curriculum.

What is the best way to learn more about your content and curriculum?

Schedule a quick call with us, and we’ll be happy to provide more information and answer any questions you have.

Do I need a background in marketing to teach this course?

No! You can literally read the teacher manual for 20–30 minutes before your class and be able to deliver the course with success on each chapter.

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We offer District and Statewide learning outcomes matching with volume based pricing.

Yes, I Would Like To Apply For This

Ready to Start Teaching this course? Simply order your books today and book an onboarding session.

Yes, Let's Order and Book Onboarding

5 STAR RATINGS ON GOOGLE – What Our Customers Are Saying

Highly evolved platform designed to be updated continuously keeping theory, technology and day to day applications relevant in an ever changing environment. Mujo is years ahead of other providers delivering a well developed curriculum that learners will apply immediately and be current.

Mujo's student and instructor resources are current, concise and easy to follow. There are clear and achievable learning objectives. Great supplemental resources which accompany an already well thought out base of content. I highly recommend this suite of resources.

One of my students was offered a job based on the fact she had built a website as part of the course...

Mujo's Digital marketing textbooks are great and provide a lot of relevant exercises applicable to the real world. These exercises and case studies have been extremely useful for me as I tried to learn why Digital Marketing is important for a company.

Since 2016, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware with hands-on activities and case studies. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. Simpson University aims to enroll 60 or more students annually through this program, and I wholeheartedly recommend Mujo's digital marketing resources to any post-secondary institution.

Since 2015, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware and hands-on approach. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. I enthusiastically recommend Mujo's digital marketing resources to any post-secondary institution seeking quality materials.

Last quarter, I introduced Mujo's courses – Digital Marketing Fundamentals, Strategic Web Design, and Social Media Marketing Strategies – to my business students. The well-structured material, abundant practical examples, and relevant links made teaching effortless. I highly recommend this instruction for its modern business relevance; a student even secured a job after building a website in the course.

As a top career-training provider in Canada, CDI College offers market-driven programs spanning various fields. Mujo's user-friendly courseware, featuring engaging activities and step-by-step guides, has not only reduced prep time but also excited students. With over 35 students taught at two campuses, around 20 are now applying Mujo's Social Media Strategies and Digital Marketing Fundamentals knowledge in their careers, providing a competitive edge in the workforce.

Mujo Learning Systems full suite of resources from Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, to Search Engine Optimization textbooks have been valuable tools for my undergraduate and graduate Marketing students in universities and colleges across Canada. The practical application of Digital Marketing concepts to local organizations, Case Studies, and video tutorials provided by Mujo Learning Systems are highly relevant educational material.

Our Vision

To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing content that can be experienced anytime, anywhere, on any device.

Our Mission

To help instructors advance their student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools that professionals are using in the field today.