Foundations of Marketing

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Laying the Groundwork for Marketing Foundations in High Schools, Teachers, and Students

Embark on the exploration of marketing foundations with Mujo’s comprehensive textbook tailored for high schools, teachers, and students. In this era of dynamic market landscapes, understanding the core principles of marketing is crucial. Our textbook serves as a guide, unraveling the intricacies of market research, strategic planning, consumer behavior, and ethical decision-making.

The Foundations of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, Ps and Cs and more.

Specifically crafted for high school students, our material aims to equip them with the knowledge and skills necessary to navigate and excel in the ever-evolving landscape of marketing.

Foundations of Marketing textbook on all devices

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Foundations of Marketing, High School Student Edition book cover

Explore the Contents of our Marketing Foundations Textbook

Marketing Basics and Concepts

Market Research and Analysis

Consumer Behavior

Strategic Planning in Marketing

Digital Marketing Essentials

Brand Management

Teacher Resources

In addition to the Marketing Foundations Textbook, we provide comprehensive teacher resources, including:

Marketing Foundations Teacher Manual: Offering minute-by-minute lesson plans, marketing assignments, quizzes, exams, and additional supplements.
Marketing Foundations Teacher Resource Cloud and Courseware: Access to a wealth of instructional marketing video tutorials, ready-to-use PowerPoint presentations, supplemental content, learning management system (LMS) integration, and marketing test bank exams.
Match Learning Outcomes: We understand the importance of aligning your syllabus with learning outcomes. Our free examination copies help you achieve this seamlessly.

Get Started Today

Embark on the journey of marketing foundations with our Marketing Foundations Textbook. Whether you’re a high school student, teacher, or school, our resources are tailored to meet your educational needs in the ever-evolving landscape of marketing principles.

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FAQ

Explore the world of marketing foundations and equip the next generation with the knowledge and skills they need to succeed in the business world.

How can I access the Marketing Foundations Textbook?

You can access the Foundations of Marketing Textbook by requesting your free examination copy.

Can this material be integrated into high school curricula?

Absolutely! Our resources are designed for high school educators and students, making them a valuable addition to the curriculum.

What is the best way to learn more about your content and curriculum?

Schedule a quick call with us, and we’ll be happy to provide more information and answer any questions you have.

Do I need a background in marketing to teach this course?

No! You can literally read the teacher manual for 20–30 minutes before your class and be able to deliver the course with success on each chapter.

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We offer District and Statewide learning outcomes matching with volume based pricing.

Yes, I Would Like To Apply For This

Ready to Start Teaching this course? Simply order your books today and book an onboarding session.

Yes, Let's Order and Book Onboarding

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