Foundations of Marketing Textbook For High School Students



This Foundations of Marketing textbook for high school students provides them with a comprehensive and up-to-date perspective on the core foundations of marketing. With over 40 hours of content, this textbook goes beyond surface-level concepts, offering students a deep exploration of marketing principles. Through this resource, students will delve into various key areas of marketing, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, and more. By examining real-world examples and practical applications, students will develop a current understanding of the marketing landscape and gain the necessary skills to navigate and succeed in the field. Whether preparing for higher education or seeking to explore marketing concepts in-depth, this textbook equips students with the knowledge and insights to make informed decisions and excel in the dynamic world of marketing.

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  1. Licensing Requirement: It’s essential to purchase one textbook for each student in your class. Compliance with our licensing agreement requires this.
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  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $99.00, plus shipping fees.
  3. How to Request: To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.

ISBN 9781998798100

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Additional information

Available In

Softcover Textbook

Default Value

Softcover Textbook



Table of Contents

Ch 1 Marketing Fundamentals
Ch 2 Opportunities and Customers
Ch 3 Products and Services
Ch 4 Purchase and Brand Experience
Ch 5 Strategies and Planning
Ch 6 Price and Value
Ch 7 Growth and Scalability
Ch 8 Analytics and Optimization

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