Step into the realm of online marketing with our comprehensive textbook tailored specifically for high schools, teachers, and students. In this dynamic age of digital promotion, understanding the fundamentals of online marketing is essential.
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Online Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations.
Our textbook serves as a guide, unlocking the intricacies of online marketing strategies, digital analytics, social media engagement, and ethical decision-making. Geared towards high school students, our material aims to equip them with the knowledge and skills necessary to navigate and excel in the ever-evolving landscape of online marketing.