Mujo’s Sports & Entertainment Marketing Essentials textbook provides students with a practical introduction to the worlds of sports and entertainment marketing. With this textbook, students will learn foundational marketing and business concepts while gaining practical experience working with industry-standard marketing tools and platforms, and explore the cultural and economic impacts of these exciting industries.
Unveiling the Sports and Entertainment Marketing Essentials for High Schools, Teachers, and Students
We offer District and Statewide learning outcomes matching with volume based pricing.
Ready to Start Teaching this course? Simply order your books today and book an onboarding session.
Explore the Sports and Entertainment Marketing Essentials of Marketing Textbook
1
Ch 1: Introduction to Marketing
Students will explore the fundamentals of marketing, including the marketing function, the marketing environment, and the elements of the marketing mix.
2
Ch 2: The Sports Industry
Students will learn the history of the sports industry and consider its cultural significance. They will also explore key sports organizations and events.
3
Ch 3: The Entertainment Industry
Students will explore the cultural and economic impact of the entertainment industry. They will also learn about the major organizations and events of the entertainment industry.
4
Ch 4: Sports Marketing
Students will explore the marketing tactics and strategies employed in the world of professional and amateur sports. They will also consider the economic impact of marketing in the sports industry.
5
Ch 5: Entertainment Marketing
Students will explore the impact of the entertainment industry on local, national, and international markets. They will also consider how technology has changed the entertainment industry.
6
Ch 6: Sports and Entertainment Promotion
Students will learn key sales and merchandising tactics used in the sports and entertainment industries. They will also explore the world of sponsorships and licencing, and the importance of brand identity.
7
Ch 7: Businesses, Industries, Economics
Students will situate the sports and entertainment industries within a broader economic and regulatory context. They will explore key concepts in business and economics and learn how those concepts impact the fashion industry.
8
Ch 8: Professional Development
Students will learn how to research and evaluate marketing careers in the sports and entertainment industry. They will develop cover letters and resumes to help prepare them for starting their career.
Teacher Resources and Courseware
In addition to the Sports and Entertainment Marketing Essentials Textbook, we provide comprehensive teacher resources, including:
- Sports and Entertainment Marketing Essentials Teacher Manual: Offering minute-by-minute lesson plans, digital marketing assignments, quizzes, exams, and additional supplements.
- Sports and Entertainment Marketing Essentials Teacher Resource Cloud and Courseware: Access to a wealth of instructional digital marketing video tutorials, ready-to-use PowerPoint presentations, supplemental content, learning management system (LMS) integration, and digital marketing test bank exams.
- Match Learning Outcomes: We understand the importance of aligning your syllabus with learning outcomes. Request our learning outcomes and compare.
Get Started Today
Embark on the journey of online marketing with our Sports and Entertainment Marketing Essentials Textbook. Whether you’re a high school student, teacher, or school, our resources are tailored to meet your educational needs in the ever-evolving landscape of digital promotion.
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FAQ
Explore the world of sports and entertainment marketing essentials and equip the next generation of marketers with the knowledge and skills they need to succeed in the digital age.
How can I access the Sports and Entertainment Marketing Essentials Textbook?
You can access the Sports and Entertainment Marketing Essentials Textbook by requesting your free examination copy.
Can this material be integrated into high school curricula?
Absolutely! Our resources are designed for high school educators and students, making them a valuable addition to the curriculum.
What is the best way to learn more about your content and curriculum?
Schedule a quick call with us, and we’ll be happy to provide more information and answer any questions you have.
Do I need a background in digital marketing to teach this course?
No! You can literally read the teacher manual for 20–30 minutes before your class and be able to deliver the course with success on each chapter.
We offer District and Statewide learning outcomes matching with volume based pricing.
Ready to Start Teaching this course? Simply order your books today and book an onboarding session.
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