Mujo’s “Principles of Marketing Textbook” title is a good place to start laying the foundations with your curriculum for higher education. The Principles of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing.
Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, P’s and C’s and more.
While each title of our content can be a great starting point for any course offering that you may be putting together, the principles of marketing is not a requirement. Having said that, many of our customers do start here because it’s an excellent introduction for students and aspiring marketing and digital marketing professionals who want to learn about key baseline industry language comprehension and an overview of project planning methods used in this exciting industry including: