Principles of Marketing Textbook | Digital Marketing Curriculum

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Students Build a Strong Foundation and Understanding of the Principles of Marketing Methods and Steps for Student Job Success

Mujo’s “Principles of Marketing Textbook” title is a good place to start laying the foundations with your curriculum for higher education. The Principles of Marketing textbook provides students with an up-to-date perspective on the core foundations of marketing.

Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, P’s and C’s and more.

While each title of our content can be a great starting point for any course offering that you may be putting together, the principles of marketing is not a requirement. Having said that, many of our customers do start here because it’s an excellent introduction for students and aspiring marketing and digital marketing professionals who want to learn about key baseline industry language comprehension and an overview of project planning methods used in this exciting industry including:

Principles of Marketing textbook on all devices

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Principles of Marketing Fundamentals covers all this and more, but it doesn’t just present and define terminology. Instead, POM demonstrates how these concepts are integral to the best practices that are at work within the marketing industry every day. The teacher edition and training platform of this digital textbook also incorporates communicative activities, projects, and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials.

Principles of Marketing, Student Edition book cover

Marketing Fundamentals

• Basic principles of marketing
• Importance of channel mix
• Marketing environment

Opportunities and Customers

• Tools and strategies
• Building connections
• Customer journey

Products and Services

• Importance of products
• Features and benefits
• Process and lifecycle

Purchase / Brand Experience

• Importance of brand identity
• Elements of brand
• Tools and strategies

Strategies and Process

• Key elements of strategy
• Launch and manage campaigns
• Online and offline

Price and Value

• Pricing strategies
• Revenue modeling
• Build value

Growth and Scalability

• Manage and scale growth
• Delegation of tasks
• Managing workflow

Analysis and Optimization

• Role of big data
• Optimizing data for campaigns
• Analytics reporting

Principles of Marketing Teacher Manual

The Principles of Marketing textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

Minute-by-minute lesson plans
Handy post-it notes
Digital marketing assignments
Digital marketing quizzes
Digital marketing exams

Principles of Marketing, Teacher's Manual book cover

Principles of Marketing Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Principles of Marketing textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

- Instructional digital marketing video tutorials
- Ready-to-use digital marketing PowerPoint presentations
- Supplemental content to extend hours such as SCORM packages
- Learning management systems (LMS) integration
- Digital marketing test bank exams

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs) with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

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Mujo's Digital marketing textbooks are great and provide a lot of relevant exercises applicable to the real world. These exercises and case studies have been extremely useful for me as I tried to learn why Digital Marketing is important for a company.

Since 2016, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware with hands-on activities and case studies. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. Simpson University aims to enroll 60 or more students annually through this program, and I wholeheartedly recommend Mujo's digital marketing resources to any post-secondary institution.

Since 2015, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware and hands-on approach. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. I enthusiastically recommend Mujo's digital marketing resources to any post-secondary institution seeking quality materials.

Last quarter, I introduced Mujo's courses – Digital Marketing Fundamentals, Strategic Web Design, and Social Media Marketing Strategies – to my business students. The well-structured material, abundant practical examples, and relevant links made teaching effortless. I highly recommend this instruction for its modern business relevance; a student even secured a job after building a website in the course.

As a top career-training provider in Canada, CDI College offers market-driven programs spanning various fields. Mujo's user-friendly courseware, featuring engaging activities and step-by-step guides, has not only reduced prep time but also excited students. With over 35 students taught at two campuses, around 20 are now applying Mujo's Social Media Strategies and Digital Marketing Fundamentals knowledge in their careers, providing a competitive edge in the workforce.

Mujo Learning Systems full suite of resources from Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, to Search Engine Optimization textbooks have been valuable tools for my undergraduate and graduate Marketing students in universities and colleges across Canada. The practical application of Digital Marketing concepts to local organizations, Case Studies, and video tutorials provided by Mujo Learning Systems are highly relevant educational material.

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