About Student Textbook
Mujo’s Principles of Marketing textbook for Universities & Colleges is a comprehensive and up-to-date resource that offers students an in-depth exploration of the core foundations of marketing. With over 40 hours of content, this textbook goes beyond surface-level concepts, providing a thorough understanding of the principles that drive successful marketing strategies. This textbook delves into various key areas of marketing, gaining valuable insights and practical knowledge. Students will learn more about topics such as ethics, buyer personas, value propositions, branding, KPIs, strategy, pricing, revenue modelling, market research, trends, and the Ps and Cs of marketing. It is designed for higher education students seeking a thorough understanding of marketing principles and their practical applications. With its extensive content and real-world examples, it prepares students to navigate the dynamic marketing landscape and develop effective strategies to meet the ever-changing demands of consumers and businesses.
About Instructor Manual
Elevate your marketing courses with Mujo’s Principles of Marketing Instructor Manual, a comprehensive resource designed to support higher education faculty in delivering engaging, rigorous, and practical instruction. Tailored to complement our student textbook, this manual equips you with over 40 hours of ready-to-use content to streamline course preparation and enhance student outcomes in business and marketing programs.
Learn more about our Teacher Resource Cloud for University & College Instructors
Table of Contents
Ch 1 Marketing Fundamentals
Ch 2 Opportunities and Customers
Ch 3 Products and Services
Ch 4 Purchase and Brand Experience
Ch 5 Strategies and Planning
Ch 6 Price and Value
Ch 7 Growth and Scalability
Ch 8 Analytics and Optimization
Learning Outcomes are available upon request
Fulfillment Details
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s) at www.vitalsource.com. Detailed instructions on how to redeem your code can be found here.
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees. To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.
Important Instructions for Instructors:
- Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
- How to Order: When you adopt Principles of Marketing as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.
