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Search Engine Optimization Marketing

Students Build a Strong Foundation and Understanding of SEO—Search Engine Optimization Methods and Steps for Student Job Success

Mujo’s Search Engine Optimization (SEO) Textbook” title is based on and written from our founder’s first-hand experience of 3 decades doing SEO for clients around the world. Higher education students will learn first-hand about what it takes to compete and get on page 1 of Google, Bing, and social search.

Our founder shares his proven and demonstrated knowledge on search engines, how they work, and what’s in the future of search. We also share his digital marketing agency’s secret tips and tricks to outmaneuver the competition and develop a winning strategy.

This title can be offered on its own or with other titles we offer in strategic web design and writing for the web content development. Digital Marketing Fundamentals or Strategic Web Design, while helpful, are not prerequisites for this textbook.

Students and aspiring digital marketing professionals will learn from a leading expert in the field on industry language and take away a solid understanding of SEO project planning and implementation methods used in this exciting industry.

Would you like Free teacher
manual
examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs)
with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

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Table of Contents

Our Search Engine Optimization  digital textbook covers all this and more, but it doesn’t just present and define terminology. Instead, SEO demonstrates how these concepts are integral to the best practices that are at work within the digital marketing industry every day. The teacher edition and training platform of this digital textbook also incorporates communicative activities, projects, and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. See more on our platform features below.

1

Introduction to SEO

• SEO basics
• How SEO works
• Moving up the rankings
2

Connecting People and Information

• Google and other search engines
• Understanding search
• Knowing your SEO audience
3

Keywords and Great Content

• Choosing / monitoring keywords
• Creating great content
• Using keywords off-page
4

Optimizing

• Using urls
• Page architecture
• Site architecture
5

On-Page SEO

• Mobile friendliness
• Internal linking
• SEO checklist
6

Off-Page SEO

• Backlinks
• Landing pages
• Off-page seo checklist
7

Analytics and Maintenance

• Analyze rankings
• Ongoing maintenance
• Common tools
8

SEO Professional Binder

• Industry tools
• Resources
• Valuable links

Search Engine Optimization Marketing Teacher Manual

The Search Engine Optimization Marketing textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

  • Minute-by-minute lesson plans
  • Handy post-it notes
  • Digital marketing assignments
  • Digital marketing quizzes
  • Digital marketing exams

Search Engine Optimization Marketing Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Search Engine Optimization Marketing textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

  • Instructional digital marketing video tutorials
  • Ready-to-use digital marketing PowerPoint presentations
  • Supplemental content to extend hours such as SCORM packages
  • Learning management systems (LMS) integration
  • Digital marketing test bank exams

Would you like Free teacher
manual
examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs)
with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

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To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing content that can be experienced anytime, anywhere, on any device.

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#602-1388 Homer St
Vancouver, BC V6B 6A7

T: +1.888.536.6856
E: admin@mujo.com

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