Mujo’s “Search Engine Optimization (SEO) Textbook” title is based on and written from our founder’s first-hand experience of 3 decades doing SEO for clients around the world. Higher education students will learn first-hand about what it takes to compete and get on page 1 of Google, Bing, and social search.
Our founder shares his proven and demonstrated knowledge on search engines, how they work, and what’s in the future of search. We also share his digital marketing agency’s secret tips and tricks to outmaneuver the competition and develop a winning strategy.
This title can be offered on its own or with other titles we offer in strategic web design and writing for the web content development. Digital Marketing Fundamentals or Strategic Web Design, while helpful, are not prerequisites for this textbook.
Students and aspiring digital marketing professionals will learn from a leading expert in the field on industry language and take away a solid understanding of SEO project planning and implementation methods used in this exciting industry.