Social Media Marketing Strategies

Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. Activities and assignments in the text also challenge students to become familiar with other channels, including those that may only have a following on a single continent or in a specific country.

Informative case studies of social media marketing campaign successes and failures serve as examples of the different ways businesses have utilized various channels. Companies like Starbucks, Fruit of the Loom, and C&A show how well social media can work to achieve objectives. On the other hand, social media fails by other large corporations act as invaluable cautionary tales to those in the digital marketing industry.

Social Media Marketing Strategies includes a number of helpful videos, including a video interview with a small business owner, that help to amplify the textual presentation.

In addition to the teacher manual, the Social Media Marketing Strategies textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

• Instructional digital marketing video tutorials
• Ready-to-use digital marketing PowerPoint presentations
• Supplemental content to extend hours such as SCORM packages
• Learning management systems (LMS) integration
• Digital marketing test bank exams