Mujo’s “Social Media Marketing Strategies Textbook” takes higher education students into truly understanding the 21st century phenomenon of social media. Social media has changed the way people live, communicate, get information, shop, and do business forever.
Companies large and small know how important it is for them to be a part of this online network, and as such, need people who know how to use social media channels to their best advantage from all 3 perspectives (personal, business communication, and business advertising), which are often overlooked in other textbooks.
After completing this textbook, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features and advertising offered by each one. This knowledge will enable students to gain job-ready skills to reach their target audience and achieve their social media content and advertising goals for the company that hires them.