Social Media Marketing Strategies Textbook For Higher Education Students



This Social Media Marketing Strategies student textbook offers a comprehensive higher education curriculum that delves into the major social media platforms in a multifaceted manner. It covers platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and more, providing insights on how marketers can effectively integrate these platforms into their digital strategies. The curriculum emphasizes three key aspects: personal use, business purposes, and advertising, enabling students to grasp the platforms’ nuances and create well-designed campaigns that yield optimal results. In today’s digital landscape, where social media plays a pivotal role in shaping brand image and customer engagement, this textbook equips students with the knowledge and skills to choose the right social media platform and leverage its features to effectively reach their target audience.

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed

Table of Contents

Ch 1 Social Media Marketing Fundamentals
Ch 2 Facebook Marketing Strategies
Ch 3 YouTube Marketing Strategies
Ch 4 Instagram Marketing Strategies
Ch 5 TikTok Marketing Strategies
Ch 6 Twitter Marketing Strategies
Ch 7 Influencers and Additional Channels
Ch 8 Social Media Management