About Student Textbook
Mujo’s Social Media Marketing textbook offers a comprehensive higher education curriculum that delves into the major social media platforms in a multifaceted manner. It covers platforms such as Facebook, X, Instagram, TikTok, LinkedIn, YouTube, and more, providing insights on how marketers can effectively integrate these platforms into their digital strategies. The curriculum emphasizes three key aspects: personal use, business purposes, and advertising, enabling students to grasp the platforms’ nuances and create well-designed campaigns that yield optimal results. In today’s digital landscape, where social media plays a pivotal role in shaping brand image and customer engagement, this textbook equips students with the knowledge and skills to choose the right social media platform and leverage its features to effectively reach their target audience.
About Instructor Manual
Teach social media marketing the way it is actually practiced in the field. This Teacher Manual is your complete instructional companion to the Social Media Marketing Strategies student textbook, providing a professionally developed higher education curriculum that is ready to use from the first day of class.
Written by agency professionals with over 30 years of experience, the content reflects strategies currently being used to drive real business results, giving your students an education that is current, practical, and directly applicable to the workplace.
The curriculum delves into the major social media platforms in a multifaceted manner, covering Facebook, X, Instagram, TikTok, LinkedIn, YouTube, and more, providing insights on how marketers can effectively integrate these platforms into their digital strategies.
The textbook breaks down three perspectives for each platform: personal use, business communication, and advertising, giving students a comprehensive understanding that most competing textbooks miss.
The Teacher Manual provides full instructional support across every unit, including:
- Minute-by-minute lesson plans structured around each chapter for organized, efficient course delivery
- Assignments and activities grounded in real social media marketing scenarios and platform tools
- Quizzes and exams with answer keys, ready to distribute
- Discussion questions and brainstorming activities that challenge students to think creatively and critically
- Supplemental materials including links to current online examples and industry resources
With this manual guiding your instruction, students will:
- Gain the knowledge and skills to choose the right social media platform and leverage its features to effectively reach a target audience
- Understand how to best utilize the features and advertising offered by each platform, gaining job-ready skills to achieve social media content and advertising goals
- Analyze real-world case studies of social media marketing successes and failures from companies including Starbucks and others, drawing practical lessons from both outcomes
How to Order
When you adopt Social Media Marketing Strategies as your course textbook, you will receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your existing LMS. Each student in your class is required to purchase the accompanying student textbook.
Learn more about our Teacher Resource Cloud for University & College Instructors
Table of Contents
Ch 1 Social Media Marketing Fundamentals
Ch 2 Facebook Marketing Strategies
Ch 3 YouTube Marketing Strategies
Ch 4 Instagram Marketing Strategies
Ch 5 TikTok Marketing Strategies
Ch 6 X Marketing Strategies
Ch 7 Influencers and Additional Channels
Ch 8 Social Media Management
Learning Outcomes are available upon request
Fulfillment Details
Fulfillment Details:
- Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s) at www.vitalsource.com. Detailed instructions on how to redeem your code can be found here.
- Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees. To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.
Important Instructions for Instructors:
- Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
- How to Order: When you adopt Principles of Marketing as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.
