Mujo’s “Writing Digital Media Content Textbook” title is a well-rounded and detailed approach to demonstrating the very distinct differences digital media content writers need to understand in order to develop and take their writing skills to the web, social media, blogging, YouTube, email marketing and more.
Reading and writing online is very different from print. Even strong writers must learn to master how to write content for the internet.
Higher education students will learn how to create optimized content for websites, blogs, social media and include video storyboarding, scripting, and content promotion.
Students will also learn all about character limitations in social platforms, writing hook emails, blog posting for building value and traffic to a website, the differences between a regular web page and a landing page on a website, and much more.
Table of Contents
Writing Digital Media Content Textbook covers everything in the TOC below and more, helping traditional writers to branch out into content developers online. Understanding how headlines work in an advertisement through Facebook versus on an email campaign, blog post, or web-page can be a very challenging and sometimes daunting task for a traditional writer. Learning the ins and outs of industry staff writers who work in digital media today make this one of our best textbooks to help students break into the digital media and advertising space. Content is king!
1
Writing Principles for Digital Media
• Identify Audience
• Pinpoint Goals
• Identify Content Channels
• Pinpoint Goals
• Identify Content Channels
2
Strategic Content Structure
• Headlines and Subheadlines
• Body Content and Compelling Value
• Calls to Action
• Body Content and Compelling Value
• Calls to Action
3
Digital Media Writing and Collaboration
• Content Creation Teamwork
• Speak Your Readers Language
• Edit and Optimize
• Speak Your Readers Language
• Edit and Optimize
4
Write For Websites and SEO
• Writing Landing Pages
• Writing off Page Content
• Writing on Page Content
• Writing off Page Content
• Writing on Page Content
5
Write For Online Advertising
• Write for Pay Per CLick Ads
• Write for Landing Pages
• Write for Press Releases
• Write for Landing Pages
• Write for Press Releases
6
Write For Email Marketing
• Content Criteria For Email Marketing
• Create Effective Marketing Emails
• Evaluate Email Newsletter Effectiveness
• Create Effective Marketing Emails
• Evaluate Email Newsletter Effectiveness
7
Write For Web Video and Social Media
• Create Content For Video
• Video Creation Tools
• Social Media and Blogs
• Video Creation Tools
• Social Media and Blogs
2023
Cross Channel Continuity
• Connect Across Channels
• Customer Journey Campaigns
• Importance of Continuity
• Customer Journey Campaigns
• Importance of Continuity
Writing Digital Media Content Teacher Manual
The Writing Digital Media Content textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:
- Minute-by-minute lesson plans
- Handy post-it notes
- Digital marketing assignments
- Digital marketing quizzes
- Digital marketing exams
Writing Digital Media Content Teacher Resource Cloud and Courseware
In addition to the teacher manual, the Writing Digital Media Content textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:
- Instructional digital marketing video tutorials
- Ready-to-use digital marketing PowerPoint presentations
- Supplemental content to extend hours such as SCORM packages
- Learning management systems (LMS) integration
- Digital marketing test bank exams
5 STAR RATINGS ON GOOGLE – What Our Customers Are Saying
by 