Strategic Web Design And e-Commerce Curriculum

Students Build a Clear Understanding of Web Design Platform Options. Our Content Focuses on the WordPress, WooCommerce, and Shopify Platforms with a Free Hosted Learning Environment.

Mujo’s “Strategic Web Design and e-Commerce Textbook” was created because radical changes are occurring in how websites are built, what platform to choose to build in, and how to use web hosting.

There is now demand that all online content be viewable on everything from the largest of TV screens to the smallest of smartphones. Thus, newer methods to deliver and display increasingly complex sites have been created. Website templates using WordPress, Woocommerce and Shopify Themes, and HTML5 programming are leading the way forward in the industry.

In our Strategic Web Design and e-Commerce digital marketing textbook, higher ed students and digital marketing professionals will gain an understanding of these changes and how the industry and those working in it are adapting. They will also be able to use WordPress templates to build a fully functional lead generation or e-commerce website that showcases their talent on a hosted website. Hosting is included.

SWDE content goes into more detail around the technology choices and project planning process for students to have practical success and contribute to their jobs right away. To accomplish this, readers are guided step-by-step through the following:

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Table of Contents

Strategic Web Design also incorporates communicative activities and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. Discussion questions, brainstorming activities, and other tasks will challenge students to be creative and critical when it comes to examining what they are learning. A midterm exam and assignments within the text also test readers’ knowledge and their ability to apply that knowledge (additional testing materials and supplements are also available).

1

Ch 1: Lay a Strategic Foundation

• Developing a strategy
• Project Management
• Platform options
2

Ch 2: Build a Lead Generation Site

• Building a website
• Integrate SEO principles
• Business listings
3

Ch 3: Create Effective Content

• Writing and editing
• Images and multimedia
• Blogs and blogging
4

Ch 4: Enhance Security and Integrations

• Customer Relationship Management (CRM)
• Site and asset security
• 3rd party integrations
5

Ch 5: Build an e-Commerce Site

• Integrate into an existing site
• Build WooCommerce site
• Integrate accounting platforms
6

Ch 6: Explore Other Platforms

• Set up Shopify site
• Leverage other platforms
• Expand your presence
7

Ch 7: Run Analytics and Maintenance

• Google analytics
• Google search console
• Website maintenance

Strategic Web Design And e-Commerce Teacher Manual

The Strategic Web Design And e-Commerce textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

  • Minute-by-minute lesson plans
  • Handy post-it notes
  • Digital marketing assignments
  • Digital marketing quizzes
  • Digital marketing exams

Strategic Web Design And e-Commerce Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Strategic Web Design And e-Commerce textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

  • Instructional digital marketing video tutorials
  • Ready-to-use digital marketing PowerPoint presentations
  • Supplemental content to extend hours such as SCORM packages
  • Learning management systems (LMS) integration
  • Digital marketing test bank exams

Would you like Free teacher
manual
examination copies?

Yes, I Would Like Instructor Samples

We can easily match learning
outcomes (SLOs)
with your syllabus.

Yes, I'd Like To Compare SLOs

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5 STAR RATINGS ON GOOGLE – Educators & Students Give Our Curriculum An A+

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Lux Sparkes
17 June 2026
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Very helpful when getting presentations for my course so I can follow along, Greatly appreciate their help and always on top of what I request.
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Carly Drake
21 January 2025
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I use Mujo teaching materials for my 300-level Digital Marketing course. Mujo is a great company from a customer service perspective, and my students like the textbook for its up-to-date, easy to navigate content and structure. The ability to listen rather than read is a bonus for them. I'm generally not a fan of having students pay for course materials, but I feel a lot better knowing the content is worthwhile.
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Jose Francisco
29 May 2024
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I love the textbook, it was very easy to learn from.
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Chris Teskey
17 January 2024
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Absolutely great company to deal with. I had accidentally purchased a digital textbook that I already had. I reached out about it and got a very prompt response and personal response. Once they were able to confirm that I did indeed have the text already, they refunded the purchase without an issue. Customer service done right.
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debbie davidson
5 December 2023
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Mujo's textbooks and curriculum are practical and up-to-date. Supplemental learning materials excellent as is the customer support.
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Andrea Amor Kabiling
12 April 2023
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Great textbook, really relevant for my job.
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Tracy Horlick
1 April 2023
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I've found the learning materials excellent and the customer support outstanding. I highly recommend Mujo Learning Systems Inc.
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Kristyn Hodgins
13 December 2022
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I've had a great experience with Mujo Learning Systems. The customer service is exceptional, and the quality of the content of the textbooks is excellent! Mujo has made my learning experience pretty smooth.
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clayton h
14 September 2022
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Mujo Learning Systems full suite of resources from Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, to Search Engine Optimization textbooks have been valuable tools for my undergraduate and graduate Marketing students in universities and colleges across Canada. The practical application of Digital Marketing concepts to local organizations, Case Studies, and video tutorials provided by Mujo Learning Systems are highly relevant educational material.
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AM
27 July 2022
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Mujo has some amazing contents. I get all my SM textbooks from Mujo systems. The people are so helpful too. Thanks a ton.
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Rebecca Zhang
2 March 2022
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MUJO is a true GEM! I spent a long time finding the best solution for my Digital Marketing courses until I met Mujo learning. Its curriculum is practical and up-to-date. You know, that the digital world is changing rapidly so the courses are required to be updated to follow the most recent changes. I recommended it to other instructors at my college. They began to use it already.
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Waseem Ali
24 February 2022
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My experience at Mujo Learning Systems was really good. I learned so much from Mujo, and the instructors there were so helpful and very knowledgeable about digital marketing. They provide you with basic to advanced knowledge about all the aspects of digital marketing, like how to create professional social media posts, how to write the caption in a professional way, and help you learn how to create email campaigns and help you go through the analytics of everything.
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Johanna B
15 February 2021
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These guys are great! Super helpful and accommodating. I just ordered books for a class and they potentially were not going to arrive on time so they provided me with a temporary passcode for online books to make sure I would have all the materials I needed for the start of class. Thank you!!!
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Patrick Dang
13 June 2020
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Highly evolved platform designed to be updated continuously keeping theory, technology and day to day applications relevant in an ever changing environment. Mujo is years ahead of other providers delivering a well developed curriculum that learners will apply immediately and be current.
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Grace Pyo
25 May 2020
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Mujo's student and instructor resources are current, concise and easy to follow. There are clear and achievable learning objectives. Great supplemental resources which accompany an already well thought out base of content. I highly recommend this suite of resources.