This Strategic Web Design & e-Commerce student textbook offers a comprehensive introduction to higher education students in the dynamic field of website design. With the constant evolution of web design in terms of aesthetics, functionality, and integrations, it is essential for designers to create visually appealing and user-friendly websites that can be accessed across various devices. The curriculum provides a solid foundation in website planning and design, covering topics such as templates, HTML5 programming, and e-commerce features. Students will also gain hands-on experience using templates and WordPress to build fully functional lead generation or e-commerce websites, allowing them to showcase their talent and skills. By the end of the course, students will have a comprehensive understanding of site analytics, creation, and maintenance, along with a self-built fully functional website. Instructors have the flexibility to choose from web design curriculum and textbooks with or without the e-commerce component, catering to different educational needs.

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Available In

Printed Softcover Textbook

Table of Contents

Ch 1 Lay a Strategic Foundation
Ch 2 Build a Lead Generation Site
Ch 3 Create Effective Content
Ch 4 Enhance Security and Integrations
Ch 5 Build an e-Commerce Site
Ch 6 Explore Other e-Commerce Platform
Ch 7 Run Analytics and Maintenance
Learning Outcomes are available upon request

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