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Social Media Marketing Strategies Teacher Manual For Higher Education

SKU: SMMS - Teacher Manual Categories: , Tag:

Description

This Social Media Marketing Strategies student textbook offers a comprehensive higher education curriculum that delves into the major social media platforms in a multifaceted manner. It covers platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and more, providing insights on how marketers can effectively integrate these platforms into their digital strategies. The curriculum emphasizes three key aspects: personal use, business purposes, and advertising, enabling students to grasp the platforms’ nuances and create well-designed campaigns that yield optimal results. In today’s digital landscape, where social media plays a pivotal role in shaping brand image and customer engagement, this textbook equips students with the knowledge and skills to choose the right social media platform and leverage its features to effectively reach their target audience.

ISBN: 9781998798131

BOOK CODE: SMMS-TM

Important Instructions:

  1. Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
  2. How to Order: When you adopt Social Media Marketing Strategies as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.

Fulfillment Details:

  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s).
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees.

Additional information

Discipline

Digital Marketing

Textbook Edition

For Post-Secondary Instructors

Subject

Social Media & Content Creation

Table of Contents

Ch 1 Social Media Marketing Fundamentals
Ch 2 Facebook Marketing Strategies
Ch 3 YouTube Marketing Strategies
Ch 4 Instagram Marketing Strategies
Ch 5 TikTok Marketing Strategies
Ch 6 Twitter Marketing Strategies
Ch 7 Influencers and Additional Channels
Ch 8 Social Media Management
Learning Outcomes are available upon request

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