Strategic Web Design And E-Commerce Textbook & Courseware for Higher Education

Give your students the skills to build real, fully functional websites from the ground up. This Teacher Manual is your complete instructional companion to the Strategic Web Design and e-Commerce student textbook, providing a professionally developed higher education curriculum that is ready to use from the first day of class.

The curriculum focuses on using WordPress for website design and advances students’ knowledge by teaching them how websites work, examining how technology choices for building a website are more important than many may think. With the constant evolution of web design in terms of aesthetics, functionality, and integrations, it is essential for designers to create visually appealing and user-friendly websites that can be accessed across various devices, and this manual equips instructors to teach exactly that.

The curriculum focuses on using WordPress, WooCommerce, and Shopify for website design and examines how technology choices for building a website are more important than many may think.

The curriculum provides a solid foundation in website planning and design, covering topics such as templates, HTML5 programming, and e-commerce features.

Instructors have the option of teaching students from either e-commerce textbooks or web design textbooks, dependent on their specific requirements.

The Teacher Manual provides full instructional support across every unit, including:

• Minute-by-minute lesson plans structured around each chapter for organized, efficient course delivery
• Assignments and activities that put real website and e-commerce building directly into students’ hands
• Quizzes and exams with answer keys, ready to distribute
• Discussion questions and brainstorming activities that challenge students to think strategically about platform selection, UX, and conversion
• Supplemental materials including links to current platform examples and industry resources

With this manual guiding your instruction, students will:

• Gain hands-on experience using templates and WordPress to build fully functional lead generation or e-commerce websites, allowing them to showcase their skills
• Develop a comprehensive understanding of site analytics, creation, and maintenance, along with a self-built fully functional website
• Understand how to evaluate and choose between the leading web platforms including WordPress, WooCommerce, and Shopify based on business goals
• Leave the course with a portfolio-ready website they built from scratch, a tangible asset that sets them apart in the job market

How to Order

When you adopt Strategic Web Design and e-Commerce as your course textbook, you will receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. Each student in your class is required to purchase the accompanying student textbook.