Artificial Intelligence Marketing

Home » Digital Marketing Textbooks » Digital Marketing Textbooks Library For Higher Education » Artificial Intelligence Marketing

Students Learn How to Leverage AI Technologies for Personalized Content Creation, Campaign Management, Predictive Analytics, and Ethical Decision-Making in the Evolving Marketing Landscape.

Mujo’s “Artificial Intelligence Marketing Textbook” offers a comprehensive and practical introduction to the fascinating world of artificial intelligence (AI) and its wide-ranging applications in the field of marketing.

Designed to be accessible and engaging, this textbook equips higher education students with the essential knowledge, skills, and strategies necessary to leverage AI technologies for creating personalized content, managing campaigns, generating predictive analytics, and driving marketing success. Covering everything from the fundamentals of AI to exploring cutting-edge topics like social AI, e-commerce automation, and predictive analytics, this textbook provides a deep understanding of how AI is transforming the marketing landscape.

Students will gain insights into the latest advancements in AI technologies, such as machine learning, natural language processing, and computer vision, and learn how to harness these tools to make informed marketing decisions.

Artificial Intelligence Marketing textbook on all devices

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs) with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

AI Marketing also incorporates communicative activities and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. Discussion questions, brainstorming activities, and other tasks will challenge students to be creative and critical when it comes to examining what they are learning. A midterm and final exam and assignments within the text also test readers’ knowledge and their ability to apply that knowledge (additional supplements are also available).

Artificial Intelligence Marketing, Student Edition book cover

AI Fundamentals

• History
• Applications
• Risks and Benefits

Key Concepts

• Machine Learning
• Natural Language Processing
• Generative AI

Audiences and Targeting

• Segmentation
• Personas
• B2B Audiences

AI Content Creation

• Prompt Engineering
• Editing and Optimization
• Legal and Ethical Concerns

AI SEO

• Keyword Research
• Voice and Visual Optimization
• Answer Engines

Social AI

• Social Listening
• Competitor Intelligence
• Sentiment Analysis

Advanced Personalization

• Programmatic Media Buying
• Chatbots
• CX Optimization

Big Data and Analytics

• Predictive Analytics
• Scaling with AI
• Reporting and Action Plans

Artificial Intelligence Marketing Teacher Manual

The Artificial Intelligence Marketing textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

Minute-by-minute lesson plans
Handy post-it notes
Digital marketing assignments
Digital marketing quizzes
Digital marketing exams

Artificial Intelligence Marketing, Teacher's Manual book cover

Artificial Intelligence Marketing Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Artificial Intelligence Marketing textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

Instructional digital marketing video tutorials
Ready-to-use digital marketing PowerPoint presentations
Supplemental content to extend hours such as SCORM packages
Learning management systems (LMS) integration
Digital marketing test bank exams

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs) with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

5 STAR RATINGS ON GOOGLE – What Our Customers Are Saying

Highly evolved platform designed to be updated continuously keeping theory, technology and day to day applications relevant in an ever changing environment. Mujo is years ahead of other providers delivering a well developed curriculum that learners will apply immediately and be current.

Mujo's student and instructor resources are current, concise and easy to follow. There are clear and achievable learning objectives. Great supplemental resources which accompany an already well thought out base of content. I highly recommend this suite of resources.

One of my students was offered a job based on the fact she had built a website as part of the course...

Mujo's Digital marketing textbooks are great and provide a lot of relevant exercises applicable to the real world. These exercises and case studies have been extremely useful for me as I tried to learn why Digital Marketing is important for a company.

Since 2016, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware with hands-on activities and case studies. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. Simpson University aims to enroll 60 or more students annually through this program, and I wholeheartedly recommend Mujo's digital marketing resources to any post-secondary institution.

Since 2015, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware and hands-on approach. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. I enthusiastically recommend Mujo's digital marketing resources to any post-secondary institution seeking quality materials.

Last quarter, I introduced Mujo's courses – Digital Marketing Fundamentals, Strategic Web Design, and Social Media Marketing Strategies – to my business students. The well-structured material, abundant practical examples, and relevant links made teaching effortless. I highly recommend this instruction for its modern business relevance; a student even secured a job after building a website in the course.

As a top career-training provider in Canada, CDI College offers market-driven programs spanning various fields. Mujo's user-friendly courseware, featuring engaging activities and step-by-step guides, has not only reduced prep time but also excited students. With over 35 students taught at two campuses, around 20 are now applying Mujo's Social Media Strategies and Digital Marketing Fundamentals knowledge in their careers, providing a competitive edge in the workforce.

Mujo Learning Systems full suite of resources from Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, to Search Engine Optimization textbooks have been valuable tools for my undergraduate and graduate Marketing students in universities and colleges across Canada. The practical application of Digital Marketing concepts to local organizations, Case Studies, and video tutorials provided by Mujo Learning Systems are highly relevant educational material.

Our Vision

To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing content that can be experienced anytime, anywhere, on any device.

Our Mission

To help instructors advance their student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools that professionals are using in the field today.