Description
Mujo’s Foundations of Artificial Intelligence textbook offers an essential resource for higher education students, delving into the complexities of artificial intelligence technologies and their impactful applications in marketing. This comprehensive guide provides an in-depth exploration suitable for university and college-level learners, covering advanced AI concepts like machine learning, data analytics, and algorithmic automation. It emphasizes how these technologies can revolutionize marketing strategies, offering practical insights and real-world examples. The textbook is tailored to meet the needs of students in business and marketing courses, preparing them for a future in an AI-driven industry with a strong foundation in both theoretical understanding and practical application of AI in digital marketing.
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