Public Relations Strategy And Communications

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Equips Students With the Necessary Knowledge and Skills to Craft Impactful PR Strategies, Manage Media Relations, Handle Crises, and Build a Positive Reputation

Mujo’s “PR Strategy & Communication Textbook” offers an engaging introduction to the dynamic field of PR and Communications. It equips higher education students with the necessary knowledge and skills to craft and implement impactful PR strategies. Through interactive and practical lessons, students delve into the various components of PR, including media relations, crisis management, and corporate social responsibility.

Students gain valuable insights into the art of building and maintaining positive relationships with the media, understanding how to effectively communicate messages and manage public perception. Students will explore strategies for effectively handling crises, developing crisis communication plans, and mitigating potential reputational damage.

The textbook emphasizes the importance of legal and ethical considerations in PR, ensuring students understand the ethical frameworks and legal boundaries within which PR practitioners operate.

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In addition to our teacher manuals, that provide minute-by-minute lesson plans and handy post it notes built right into the textbook, we provide a slick online teacher training online platform that makes it easy for instructors to deliver the writing digital media content. We have hundreds of instructor tutorial videos, chapter-by-chapter PowerPoint decks, and supplemental material that will give you the flexibility to run your class between 40-50 hours in length.

By the end of the course, students will possess the necessary expertise to develop and execute strategic PR initiatives that drive organizational success and build a positive reputation, while adhering to ethical standards and legal guidelines.

PR Strategy and Communication also incorporates communicative activities and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. Discussion questions, brainstorming activities, and other tasks will challenge students to be creative and critical when it comes to examining what they are learning. A midterm and final exam and assignments within the text also test readers’ knowledge and their ability to apply that knowledge (additional supplements are also available).

Public Relations Strategy and Communications, Student Edition book cover

PR Fundamentals

• Models
• Skills
• Principles

Ethics and Law for Professionals

• Key Principles
• Legal Structures
• Case Studies

Utilize Platforms

• Multi-channel Messaging
• Digital Platforms
• Balancing Traditional and Modern Media

Understand Publics

• Public Opinion
• Interpreting Messages
• Selecting Media

Research and Plan PR Programs

• RPIE Method
• Stakeholders and Publics
• Key Elements

Implement and Evaluate PR Programs

• Launching Content
• Evaluating Programs
• Platform Usage

Crisis and Issue Management

• Decisions and Priorities
• Managing Issues
• Social Media Policies

Reputation Management

• Brand Image
• Management Tools
• Influencer Marketing

Public Relations Strategy And Communications Teacher Manual

The Public Relations Strategy And Communications textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

Minute-by-minute lesson plans
Handy post-it notes
Digital marketing assignments
Digital marketing quizzes
Digital marketing exams

Public Relations Strategy and Communications, Teacher's Manual book cover

Public Relations Strategy And Communications Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Public Relations Strategy And Communications textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

Instructional digital marketing video tutorials
Ready-to-use digital marketing PowerPoint presentations
Supplemental content to extend hours such as SCORM packages
Learning management systems (LMS) integration
Digital marketing test bank exams

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs) with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

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