The Public Relations Strategy and Communications textbook provides students with a modern perspective on the field of PR and Communications. Through this textbook, students will learn to develop and execute effective PR strategies, and explore tactics for media relations, crisis management, and corporate social responsibility. Students will also consider the legal and ethical dimensions of PR.
| Available In | Softcover Textbook |
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Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting
Learning Outcomes are available upon request
To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing and ai content that can be experienced anytime, anywhere, on any device.
To help instructors advance their student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools that professionals are using in the field today.
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