Public Relations Strategy And Communications, Student Edition book cover

Public Relations Strategy And Communications Textbook For Higher Education Students

Name: Public Relations Strategy And Communications Textbook For Higher Education Students
SKU: PRS - Student Book
Price: 139.00 USD
Availability: InStock

$139.00

SKU: PRS - Student Book Category: Digital Marketing Student Textbooks For Higher Education

Description

The Public Relations Strategy and Communications textbook provides students with a modern perspective on the field of PR and Communications. Through this textbook, students will learn to develop and execute effective PR strategies, and explore tactics for media relations, crisis management, and corporate social responsibility. Students will also consider the legal and ethical dimensions of PR.

Additional information

Book Format	Electronic – Vital Source, Soft Copy Printed

Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting

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