$139.00
The Public Relations Strategy and Communications textbook provides students with a modern perspective on the field of PR and Communications. Through this textbook, students will learn to develop and execute effective PR strategies, and explore tactics for media relations, crisis management, and corporate social responsibility. Students will also consider the legal and ethical dimensions of PR.
| Book Format | Electronic – Vital Source, Soft Copy Printed |
|---|
Ch 1 Public Relations Fundamentals
Ch 2 Ethics and Law for Professionals
Ch 3 Utilize Platforms
Ch 4 Understand Publics
Ch 5 Research and Plan PR Programs
Ch 6 Implement and Evaluate PR Programs
Ch 7 Crisis and Issue Management
Ch 8 Reputation Management
To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing, ai and business course content that can be experienced anytime, anywhere, on any device.
To help instructors advance their student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools that professionals are using in the field today.
Mujo Learning Systems Inc.
Head Office:
#602–1388 Homer St
Vancouver, BC, Canada, V6B 6A7
Mujo Learning Systems USA Inc.
Satellite Office:
#A13–5295 Lower Honoapiilani Road
Lahaina, Hawaii, USA, 96761
Mon–Fri: 7:30am–6:00pm Pacific
Copyright © 2024 Mujo Learning Systems Inc. All Rights Reserved.
by 