Public Relations Strategy And Communications Textbook For Higher Education Students



The Public Relations Strategy and Communications textbook provides students with a modern perspective on the field of PR and Communications. Through this textbook, students will learn to develop and execute effective PR strategies, and explore tactics for media relations, crisis management, and corporate social responsibility. Students will also consider the legal and ethical dimensions of PR.

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed

Table of Contents

Ch 1 The Importance of Brand
Ch 2 Audience and Reach
Ch 3 Goals and Analytics
Ch 4 Domain Names
Ch 5 Keyword Research
Ch 6 Online Marketing
Ch 7 Email Marketing
Ch 8 Budgeting

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