Mujo’s “Portfolio Development Capstone Project” is an integral component of mujo’s digital marketing curriculum, specifically tailored to equip students for a successful career in the digital marketing field. This comprehensive project is built off of our entire book series and emphasizes the importance of creating a persuasive and impactful digital marketing portfolio, which is crucial for demonstrating the skills and expertise gained during the course.
Over the course of this project, students engage in a hands-on experience, learning how to curate and present their most significant work in a way that highlights their proficiency in various aspects of digital marketing. This includes showcasing their understanding of SEO, content marketing, social media strategies, and analytics. The project guides students through the process of selecting their best projects, campaigns, or case studies, teaching them how to articulate their strategic approach and the results achieved.
By the end of the project, higher education students will have developed a professional portfolio that not only reflects their comprehensive knowledge and skills but also showcases their unique creative approach. This portfolio serves as a key tool in their career journey, helping them stand out to potential employers or clients in the competitive digital marketing landscape.
Table of Contents
1
Portfolio Fundamentals
• What is a Modern Portfolio
• Digital Marketing Parthenon
• Digital Marketing Parthenon
2
Portfolio Projects
• Converting Projects into a Portfolio
• Uniting Course Content
• Uniting Course Content
3
Development Tools and Tactics
• Learning New Platforms
• Cross Platform Integration
• Cross Platform Integration
4
Portfolio SEO
• Optimizing Portfolio for Indexing
• Search Engine Results
• Search Engine Results
5
Maintenance and Updates
• Best Practices for Hosting
• How to Maintain and Update
• How to Maintain and Update
6
Professional Networking
• Importance of Networking
• Social Media and Portfolios
• Social Media and Portfolios
7
Freelancing and Consultation
• Best Practices and Tactics
• Consulting Basics
• Consulting Basics
8
The Capstone Project
• Creating a strategic outline
• Combining all DM skills into portfolio
• Combining all DM skills into portfolio
Capstone Project Teacher Manual
The Capstone Project textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:
- Minute-by-minute lesson plans
- Handy post-it notes
- Digital marketing assignments
- Digital marketing quizzes
- Digital marketing exams
Capstone Project Teacher Resource Cloud and Courseware
In addition to the teacher manual, the Capstone Project textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:
- Instructional digital marketing video tutorials
- Ready-to-use digital marketing PowerPoint presentations
- Supplemental content to extend hours such as SCORM packages
- Learning management systems (LMS) integration
- Digital marketing test bank exams
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