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Strategic Web Design And e-Commerce

Students Build a Clear Understanding of Web Design Platform Options. Our Content Focuses on the WordPress, WooCommerce, and Shopify Platforms with a Free Hosted Learning Environment.

Mujo’s Strategic Web Design and e-Commerce Textbook” was created because radical changes are occurring in how websites are built, what platform to choose to build in, and how to use web hosting.

There is now demand that all online content be viewable on everything from the largest of TV screens to the smallest of smartphones. Thus, newer methods to deliver and display increasingly complex sites have been created. Website templates using WordPress, Woocommerce and Shopify Themes, and HTML5 programming are leading the way forward in the industry.

In our Strategic Web Design and e-Commerce digital marketing textbook, higher ed students and digital marketing professionals will gain an understanding of these changes and how the industry and those working in it are adapting. They will also be able to use WordPress templates to build a fully functional lead generation or e-commerce website that showcases their talent on a hosted website. Hosting is included.

SWDE content goes into more detail around the technology choices and project planning process for students to have practical success and contribute to their jobs right away. To accomplish this, readers are guided step-by-step through the following:

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Table of Contents

Strategic Web Design also incorporates communicative activities and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. Discussion questions, brainstorming activities, and other tasks will challenge students to be creative and critical when it comes to examining what they are learning. A midterm exam and assignments within the text also test readers’ knowledge and their ability to apply that knowledge (additional testing materials and supplements are also available).


Lay a Strategic Foundation

• Developing a strategy
• Project Management
• Platform options

Build a Lead Generation Site

• Building a website
• Integrate SEO principles
• Business listings

Create Effective Content

• Writing and editing
• Images and multimedia
• Blogs and blogging

Enhance Security and Integrations

• Customer Relationship Management (CRM)
• Site and asset security
• 3rd party integrations

Build an e-Commerce Site

• Integrate into an existing site
• Build WooCommerce site
• Integrate accounting platforms

Explore Other Platforms

• Set up Shopify site
• Leverage other platforms
• Expand your presence

Run Analytics and Maintenance

• Google analytics
• Google search console
• Website maintenance

Strategic Web Design And e-Commerce Teacher Manual

The Strategic Web Design And e-Commerce textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

  • Minute-by-minute lesson plans
  • Handy post-it notes
  • Digital marketing assignments
  • Digital marketing quizzes
  • Digital marketing exams

Strategic Web Design And e-Commerce Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Strategic Web Design And e-Commerce textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

  • Instructional digital marketing video tutorials
  • Ready-to-use digital marketing PowerPoint presentations
  • Supplemental content to extend hours such as SCORM packages
  • Learning management systems (LMS) integration
  • Digital marketing test bank exams

Would you like Free teacher
examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs)
with your syllabus.

Yes, I'd Like To Compare SLOs

Ready to Start Teaching This Course? Simply book an onboarding call and order your textbooks.

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To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing content that can be experienced anytime, anywhere, on any device.

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