Strategic Web Design And e-Commerce

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Students Build a Clear Understanding of Web Design Platform Options. Our Content Focuses on the WordPress, WooCommerce, and Shopify Platforms with a Free Hosted Learning Environment.

Mujo’s “Strategic Web Design and e-Commerce Textbook” was created because radical changes are occurring in how websites are built, what platform to choose to build in, and how to use web hosting.

There is now demand that all online content be viewable on everything from the largest of TV screens to the smallest of smartphones. Thus, newer methods to deliver and display increasingly complex sites have been created. Website templates using WordPress, Woocommerce and Shopify Themes, and HTML5 programming are leading the way forward in the industry.

In our Strategic Web Design and e-Commerce digital marketing textbook, higher ed students and digital marketing professionals will gain an understanding of these changes and how the industry and those working in it are adapting. They will also be able to use WordPress templates to build a fully functional lead generation or e-commerce website that showcases their talent on a hosted website. Hosting is included.

SWDE content goes into more detail around the technology choices and project planning process for students to have practical success and contribute to their jobs right away. To accomplish this, readers are guided step-by-step through the following:

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Strategic Web Design also incorporates communicative activities and assessment tools that will help students, teachers, and professionals alike to gauge their progress and comprehension of the materials. Discussion questions, brainstorming activities, and other tasks will challenge students to be creative and critical when it comes to examining what they are learning. A midterm exam and assignments within the text also test readers’ knowledge and their ability to apply that knowledge (additional testing materials and supplements are also available).

Strategic Web Design And e-Commerce, Student Edition book cover

Lay a Strategic Foundation

• Developing a strategy
• Project Management
• Platform options

Build a Lead Generation Site

• Building a website
• Integrate SEO principles
• Business listings

Create Effective Content

• Writing and editing
• Images and multimedia
• Blogs and blogging

Enhance Security and Integrations

• Customer Relationship Management (CRM)
• Site and asset security
• 3rd party integrations

Build an e-Commerce Site

• Integrate into an existing site
• Build WooCommerce site
• Integrate accounting platforms

Explore Other Platforms

• Set up Shopify site
• Leverage other platforms
• Expand your presence

Run Analytics and Maintenance

• Google analytics
• Google search console
• Website maintenance

Strategic Web Design And e-Commerce Teacher Manual

The Strategic Web Design And e-Commerce textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

Minute-by-minute lesson plans
Handy post-it notes
Digital marketing assignments
Digital marketing quizzes
Digital marketing exams

Strategic Web Design And e-Commerce, Teacher's Manual book cover

Strategic Web Design And e-Commerce Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Strategic Web Design And e-Commerce textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

Instructional digital marketing video tutorials
Ready-to-use digital marketing PowerPoint presentations
Supplemental content to extend hours such as SCORM packages
Learning management systems (LMS) integration
Digital marketing test bank exams

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manual examination copies?

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Mujo's student and instructor resources are current, concise and easy to follow. There are clear and achievable learning objectives. Great supplemental resources which accompany an already well thought out base of content. I highly recommend this suite of resources.

One of my students was offered a job based on the fact she had built a website as part of the course...

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Since 2016, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware with hands-on activities and case studies. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. Simpson University aims to enroll 60 or more students annually through this program, and I wholeheartedly recommend Mujo's digital marketing resources to any post-secondary institution.

Since 2015, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware and hands-on approach. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. I enthusiastically recommend Mujo's digital marketing resources to any post-secondary institution seeking quality materials.

Last quarter, I introduced Mujo's courses – Digital Marketing Fundamentals, Strategic Web Design, and Social Media Marketing Strategies – to my business students. The well-structured material, abundant practical examples, and relevant links made teaching effortless. I highly recommend this instruction for its modern business relevance; a student even secured a job after building a website in the course.

As a top career-training provider in Canada, CDI College offers market-driven programs spanning various fields. Mujo's user-friendly courseware, featuring engaging activities and step-by-step guides, has not only reduced prep time but also excited students. With over 35 students taught at two campuses, around 20 are now applying Mujo's Social Media Strategies and Digital Marketing Fundamentals knowledge in their careers, providing a competitive edge in the workforce.

Mujo Learning Systems full suite of resources from Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, to Search Engine Optimization textbooks have been valuable tools for my undergraduate and graduate Marketing students in universities and colleges across Canada. The practical application of Digital Marketing concepts to local organizations, Case Studies, and video tutorials provided by Mujo Learning Systems are highly relevant educational material.

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