Big Data Analytics And Reporting

Home » Digital Marketing Textbooks » Digital Marketing Textbooks Library For Higher Education » Big Data Analytics And Reporting

Students Gain Theory and Practical Understanding of How to Set Up, Create and Implement Big Data Analytics and Reporting Using the Top Platforms.

Mujo’s “Big Data Analytics and Reporting Textbook” takes higher education students into truly understanding, managing, consolidating and implementing big data. Digital analytics has changed the way business intelligence is collected, informed, and can be acted upon to further corporate goals and objectives.

All businesses know the importance of big data, and as such, need people who know how to use analytics and reporting conversion optimization to their best advantage.

After completing this textbook, students will be well-versed in how to use the most popular analytics platform(s) and how to best utilize the data and reporting offered by each one. This knowledge will enable students to continue their education and gain job-ready skills to reach their target audience and achieve their entrepreneurial or business goals for any company that hires them.

Big Data Analytics And Reporting textbook on all devices

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs) with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

Bid Data Analytics And Reporting, Student Edition book cover

The Importance of Branding

• How it impacts marketing strategy
• Its visual components
• Touchpoints

Audience and Reach

• Demographics
• How to communicate effectively
• How to reach customers at different stages in the sales cycle

Goals and Analytics

• Why goals are important
• Offline vs. online goals
• How to utilize analytics

Domain Names

• How to create a memorable domain
• How to work in a keyword
• Effective domain marketing

Keyword Research

• How to write powerful content
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)

Online Marketing

• How to succeed with social media marketing
• Reputation management
• Interruption vs. permission marketing

Email Marketing

• Effective marketing emails
• Subscription lists
• Email marketing analytics

Resource Allocation

• Overview of marketing expense
• Resource selection
• Budget allocation

Big Data Analytics And Reporting Teacher Manual

The Big Data Analytics And Reporting textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

Minute-by-minute lesson plans
Handy post-it notes
Digital marketing assignments
Digital marketing quizzes
Digital marketing exams

Bid Data Analytics And Reporting, Teacher's Manual book cover

Big Data Analytics And Reporting Teacher Resource Cloud and Courseware

In addition to the teacher manual, the Big Data Analytics And Reporting textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

Instructional digital marketing video tutorials
Ready-to-use digital marketing PowerPoint presentations
Supplemental content to extend hours such as SCORM packages
Learning management systems (LMS) integration
Digital marketing test bank exams

Would you like Free teacher
manual examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs) with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

5 STAR RATINGS ON GOOGLE – What Our Customers Are Saying

Highly evolved platform designed to be updated continuously keeping theory, technology and day to day applications relevant in an ever changing environment. Mujo is years ahead of other providers delivering a well developed curriculum that learners will apply immediately and be current.

Mujo's student and instructor resources are current, concise and easy to follow. There are clear and achievable learning objectives. Great supplemental resources which accompany an already well thought out base of content. I highly recommend this suite of resources.

One of my students was offered a job based on the fact she had built a website as part of the course...

Mujo's Digital marketing textbooks are great and provide a lot of relevant exercises applicable to the real world. These exercises and case studies have been extremely useful for me as I tried to learn why Digital Marketing is important for a company.

Since 2016, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware with hands-on activities and case studies. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. Simpson University aims to enroll 60 or more students annually through this program, and I wholeheartedly recommend Mujo's digital marketing resources to any post-secondary institution.

Since 2015, I've collaborated with Mujo Learning Systems to shape our college's digital marketing curriculum, benefiting from their engaging courseware and hands-on approach. Our instructors confidently teach current industry concepts, ensuring students graduate with job-ready skills for high-demand careers. I enthusiastically recommend Mujo's digital marketing resources to any post-secondary institution seeking quality materials.

Last quarter, I introduced Mujo's courses – Digital Marketing Fundamentals, Strategic Web Design, and Social Media Marketing Strategies – to my business students. The well-structured material, abundant practical examples, and relevant links made teaching effortless. I highly recommend this instruction for its modern business relevance; a student even secured a job after building a website in the course.

As a top career-training provider in Canada, CDI College offers market-driven programs spanning various fields. Mujo's user-friendly courseware, featuring engaging activities and step-by-step guides, has not only reduced prep time but also excited students. With over 35 students taught at two campuses, around 20 are now applying Mujo's Social Media Strategies and Digital Marketing Fundamentals knowledge in their careers, providing a competitive edge in the workforce.

Mujo Learning Systems full suite of resources from Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, to Search Engine Optimization textbooks have been valuable tools for my undergraduate and graduate Marketing students in universities and colleges across Canada. The practical application of Digital Marketing concepts to local organizations, Case Studies, and video tutorials provided by Mujo Learning Systems are highly relevant educational material.

Our Vision

To lead, educate, and inspire educators and students, by empowering them with the most current, relevant, and engaging digital marketing content that can be experienced anytime, anywhere, on any device.

Our Mission

To help instructors advance their student’s career pathways, land high paying jobs, or start their own businesses by providing content, processes, and tools that professionals are using in the field today.