BDAR TM MOCKUP COLLAGE. Big Data Analytics Reporting Textbook | Mujo Learning Systems

Big Data Analytics & Reporting Textbook & Courseware for Higher Education

Additional information

Book Format

Electronic – Vital Source, Soft Copy Printed
Discipline

Data & Analytics, Digital Marketing
Textbook Edition

For Post-Secondary Instructors, For Post-Secondary Students
Subject

Data & Analytics, General Digital Marketing

About Student Textbook

Mujo’s Big Data Analytics and Reporting textbook for university & college students is a comprehensive resource that equips students with in-depth knowledge and practical skills to work with big data. Written by industry experts with 30+ of experience, this big data textbook covers a wide range of analytics tools and platforms, enabling students to interpret data, create data-driven reports, and develop actionable plans. It explores data management strategies, addresses legal and ethical considerations, and emphasizes the use of data to drive customer connections. Students will gain a comprehensive and in-depth understanding of current industry best practices, equipping them with the knowledge and skills to build and optimize dashboards that provide real data for informed decision-making by leadership.

Learn more about our Big Data Analytics Reporting curriculum for University & College students

About Instructor Manual

Give your students the data literacy skills that every employer is looking for. This Teacher Manual is your complete instructional companion to the Big Data Analytics and Reporting student textbook, providing a professionally developed Big Data higher education curriculum that is ready to use from the first day of class.

The curriculum takes students into truly understanding the 21st century of managing, consolidating, and implementing big data. Digital analytics has changed the way business intelligence is collected, informed, and can be acted upon to further corporate goals and objectives. The Teacher Manual gives instructors everything they need to walk students through those tools and concepts with confidence, whether or not they come from a data background.

After completing this textbook, students will be well-versed in how to use the most popular analytics platforms and how to best utilize the data and reporting offered by each one. This knowledge will enable students to gain job-ready skills to reach their target audience and achieve business goals for the company that hires them.

The curriculum gives students hands-on experience with the industry tools they will use in the workplace, including:

  • Google Analytics, which enables students to generate customized reports that chart how a given digital marketing campaign is performing through data such as how many people are visiting a web page, how they came to the page, and what device they used to browse
  • Google Data Studio, a free tool that can be used to visually show big data in a number of different ways, helping students learn the value of communicating big data in varied formats
  • SEMrush, which students use to see how big data analytics can be applied to generate better content, analyze a website’s performance, and learn what competitors are doing

The Teacher Manual provides full instructional support across every unit, including:

  • Minute-by-minute lesson plans structured around each chapter for organized, efficient course delivery
  • Assignments and activities grounded in real analytics tools and data interpretation scenarios
  • Quizzes and exams with answer keys, ready to distribute
  • Discussion questions and brainstorming activities that challenge students to think strategically about data and reporting
  • Supplemental materials including links to current platform examples and industry resources

With this manual guiding your instruction, students will:

  • Develop a thorough understanding of managing, consolidating, and implementing big data in a real business context
  • Learn how to interpret analytics data and translate it into actionable marketing decisions
  • Generate and interpret their own reports using Google Analytics and learn to communicate findings through hands-on activities and discussion
  • Build confidence with the analytics platforms that digital marketing employers expect graduates to know from day one

How to Order

When you adopt Big Data Analytics and Reporting as your course textbook, you will receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. Each student in your class is required to purchase the accompanying student textbook.

Learn more about our Teacher Resource Cloud for University & College Instructors

Table of Contents

Ch 1 Big Data and Analytics
Ch 2 Key Performance Indicators
Ch 3 Customers and Segmentation
Ch 4 Dashboards
Ch 5 Data Management
Ch 6 Interpreting Data
Ch 7 Reporting and Summaries

Learning Outcomes are available upon request

Fulfillment Details

Fulfillment Details:

  1. Electronic Books: Our e-books are always up to date. You will receive the latest VitalSource code for redeeming your electronic book(s) at www.vitalsource.com. Detailed instructions on how to redeem your code can be found here.
  2. Printed Books Option: If you want soft cover printed copies, they are available for an additional cost. Each book costs $199.00, plus shipping fees. To request printed copies, please mention this during your checkout process. We will then update your invoice to reflect this request and send the updated invoice to you.

Important Instructions for Instructors:

  1. Licensing Requirement: It’s essential that each student in your class purchases the accompanying student textbook. Compliance with our licensing agreement requires this.
  2. How to Order: When you adopt Big Data Analytics & Reporting as your course textbook, you’ll receive complimentary instructor manuals and teaching resources, including slides, quizzes, and more, designed to seamlessly integrate with your curriculum. To get started, connect with your local Mujo representative, email us at admin@mujo.com, call 1-888-536-6856, or complete our online purchase order form. A dedicated team member will respond within one business day to assist you.

Schedule Onboarding Call


SKU: BDAR Category: Tags: , , , ,

Other versions

Related products

Share