Big Data Analytics And Reporting Textbook For Higher Education Students



This Big Data Analytics and Reporting student textbook is a comprehensive resource that equips students with in-depth knowledge and practical skills to work with big data. Written by industry experts with over 25 years of experience, this textbook covers a wide range of analytics tools and platforms, enabling students to interpret data, create data-driven reports, and develop actionable plans. It explores data management strategies, addresses legal and ethical considerations, and emphasizes the use of data to drive customer connections. Students will gain a comprehensive and in-depth understanding of current industry best practices, equipping them with the knowledge and skills to build and optimize dashboards that provide real data for informed decision-making by leadership.

Table of Contents

Ch 1 Big Data and Analytics
Ch 2 Key Performance Indicators
Ch 3 Customers and Segmentation
Ch 4 Dashboards
Ch 5 Data Management
Ch 6 Interpreting Data
Ch 7 Reporting and Summaries

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