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CRM Marketing Automation

Comprehensive Textbook to CRM and Marketing Automation Best Practices and Principles

Mujo’s “CRM Marketing Automation Textbook”delves deep into the use of Customer Relationship Management (CRM) systems for managing contacts and fostering relationships, a concept central to big data. The core of this textbook is an exploration of the most popular CRM platforms and their transformation into powerful tools for marketing automation. It offers a detailed analysis of the leading CRM platforms, focusing on the top three in terms of their integration capabilities with websites, marketing automation, and sales and lead management processes.

Students will gain practical knowledge on setting up, integrating, and maintaining CRM systems alongside email marketing automation platforms for business purposes. The course material, including both the textbook and a comprehensive teacher’s manual, is designed to provide an in-depth understanding of how to effectively utilize CRM tools. This curriculum not only educates students on the technical aspects of CRMs and marketing automation but also imparts skills necessary to leverage these platforms for enhanced business efficiency and marketing success.

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manual
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Yes, I Would Like Examination Copies

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with your syllabus.

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Table of Contents

1

What is CRM and Marketing Automation?

• What is CRM
• What is Marketing Automation
• Why use CRM and Marketing Automation together
2

The Audience

• A deeper dive
• Customer goals and journeys
• From people to personas
3

Understanding Prospects

• Integrate landing pages / forms
• Examine website activity in CRM
• Automate gathering prospect data
4

CRM Profile Management

• Profile management
• Segmentation and tagging
• Setting up workflows and lead scoring
5

Email Automation

• Customizing vs automation
• Automate marketing campaigns
• legal responsibilities
6

Website Automation

• Dynamic landing pages
• Why personalize webpages
• Live and automated chat
7

Social Media Automation

• Social listening
• Social sharing
• Social automation campaigns
8

Reporting and Analytics

• Understanding automation analytics
• Understanding email analytics
• Compiling reporting summaries

CRM Marketing Automation Teacher Manual

The CRM Marketing Automation textbook is accompanied by comprehensive teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:

  • Minute-by-minute lesson plans
  • Handy post-it notes
  • Digital marketing assignments
  • Digital marketing quizzes
  • Digital marketing exams

CRM Marketing Automation Teacher Resource Cloud and Courseware

In addition to the teacher manual, the CRM Marketing Automation textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:

  • Instructional digital marketing video tutorials
  • Ready-to-use digital marketing PowerPoint presentations
  • Supplemental content to extend hours such as SCORM packages
  • Learning management systems (LMS) integration
  • Digital marketing test bank exams

Would you like Free teacher
manual
examination copies?

Yes, I Would Like Examination Copies

We can easily match learning
outcomes (SLOs)
with your syllabus.

Learn More About Our SLOs

Ready to talk to us and learn more
about our content and curriculum?

Yes, Let's Schedule a Quick Call

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Vancouver, BC V6B 6A7

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