Mujo’s “CRM Marketing Automation Textbook” delves deep into the use of Customer Relationship Management (CRM) systems for managing contacts and fostering relationships, a concept central to big data. The core of this textbook is an exploration of the most popular CRM platforms and their transformation into powerful tools for marketing automation. It offers a detailed analysis of the leading CRM platforms, focusing on the top three in terms of their integration capabilities with websites, marketing automation, and sales and lead management processes.
Students will gain practical knowledge on setting up, integrating, and maintaining CRM systems alongside email marketing automation platforms for business purposes. The course material, including both the textbook and a comprehensive teacher’s manual, is designed to provide an in-depth understanding of how to effectively utilize CRM tools. This curriculum not only educates students on the technical aspects of CRMs and marketing automation but also imparts skills necessary to leverage these platforms for enhanced business efficiency and marketing success.